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Cristiano Ronaldo tranforms into human canvas for colourful new underwear ad

Rosie West February 18, 2016
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The sports star wants to ‘add a splash of colour to your life’…

Footballer Cristiano Ronaldo has taken part in a colourful new ad campaign for his line of underwear, CR7.

The shots show Ronaldo getting splashed with paint – meant to symbolize the “colours of the world”, according to the sports star.

“Our bodies are a blank canvas and underwear is the first thing we put on, so why not start the day well and add a splash of colour to your life!” he wrote on Instagram.

Cristiano Ronaldo tranforms into human canvas for colourful new underwear ad

“It was really fun and it was good to be taken out of my comfort zone,” he added in a press release.

“I do a lot of shoots but this really was something that I’ve never done before and I didn’t know what to expect!

“At first I was nervous – it’s not every day that you have people throwing coloured pigments at you — but after five minutes I felt completely at home!”

Last year, a French TV host claimed that the football ace was in a relationship with his close friend, Badr Hari.

“Ronaldo takes three or four jets a week to see a friend in Morocco to cuddle,” he said, leading to shocked gasps from the audience.

His comments came after the Real Madrid striker and his new BFF jokingly shared a series of snaps of their recent bromantic holiday.

During one such trip, heavyweight kick boxer Hari posted a photo on Facebook of him holding up Ronaldo.

“Just married,” the caption said. “Always there to pick you up, bro.”

Other snaps of the trip shared a candle-lit image of a traditional Moroccan meal, as well as a picture of the pair post “wedding”.

Cristiano Ronaldo tranforms into human canvas for colourful new underwear ad

Ronaldo’s love of fashion, accessories and grooming has made him the subject of gay rumours in the past and he has been voted a gay icon by several publications.

However, he has shrugged off the adulation, saying: “I’m at ease with my sexuality so it’s not a problem for me.”

More: cristiano ronaldo, football, real madrid, underwear

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