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Duchess of Cambridge’s brother is selling ‘gay’ marshmallows to help people come out

Nick Duffy January 17, 2016

James Middleton, the brother of the Duchess of Cambridge, is selling personalised marshmallows to help gay people come out of the closet.

The businessman and brother-in-law of the future Monarch launched his surreal business Boomf last year, which makes personalised mashmallows with pictures on.

Mr Middleton has included a pre-designed set of prints for people hoping to come out the closet.


The website explains: “Boomf is all about the big messages in life.

“We felt we were missing a way to say‘straight is great, but gay is the way’, so Boomf! There it is!

“These pre-designed messages make that nerve-wracking announcement a whole lot sweeter. Check out our other homo fabulous designs.”

He even recorded a specialised advert for the business aimed at the gay community. In the video for the project, Mr Middleton suggests that they are a great way to come out of the closet.

The ad sees one man getting his ideas for gay marshmallows misinterpreted by his friend.

The pair contend: “I’m coming ou-” “-all the way from Italy!” “Or I like me-” “-tal!” “I don’t think you get it, I’m a p-” -“irate!”

The first man adds: “No… I’m gay.”

The other replies: “I know. You still like metal right?” “Men.”

All that doesn’t come cheap, however – it’s £15 for a box.

According to the Mail, the company made a loss of £243,000 last year.

Given the Monarch’s role as head of the Commonwealth, and as 90% of Commonwealth citizens still live under anti-gay laws, members of the Royal family generally avoid references to gay equality or LGBT rights.

No Royals have ever spoken in favour of same-sex marriage.

However, last year Prince William became the first future Monarch to explicitly condemn homophobia, taking part in a school workshop to give pupils practical tips to prevent anti-LGBT bullying and cyber bullying.

The visit was organised by the Diana Award – set up in memory of his late mother Diana, Princess of Wales.

More: Duchess, Duchess of Cambridge, Employment, Gay, James Middleton, Kate Middleton, marshmallows, Royal, Royal family

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