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Android float wins Pride in London award for letting people attend ‘virtual Pride’

Nick Duffy June 29, 2015

An innovative Pride float that allowed people to ‘virtually attend’ Pride in London has picked up an award.

Earlier this month, Android launched a digital global Pride celebration, #AndProud, which allowed people to attend Pride parades around the world without leaving their homes.

The virtual parade allowed users to create or ‘Androidified’ version of themselves, dress it up and give it signature moves – with the characters physically appearing on screens on the Android floats.

The characters walked side-by-side in an online parade, and were featured at the London, New York and San Francisco prides.

A number of celebrities created characters for Google’s Android floats – including Sir Ian McKellen, Tom Daley, Sam Smith, and Kylie Minogue.


Pride in London said: “We rewarded the best entries in the Parade, to give recognition to those groups who went all-out and encouraged others to do the same.

“The Awards were presented by Sandy and Sandra, stars of Channel 4’s Googlebox show, at Pride in the Park on Sunday 28 June.”

The float picked up the “Best Corporate Float” award.

(Photos: Android)

More: Award, float, Gay, Google, LGBT, London, Pride, Pride in London, tech, virtual

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