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Watch: Target’s new #TakePride campaign celebrates LGBT history

Joseph McCormick June 10, 2015
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A new campaign by retailer Target features a range of rainbow-themed clothing and accessories.

Love is Love

The ad campaign, launched yesterday, features items such as t-shirts, swimming shorts and flip flops.

The items, which also include things like iPhone cases and headphones, are available from Target online and in certain stores across the US.

The advert includes a voice over which says: “We’re not born with pride. We take pride, pride in celebrating who we were born to be.”

Flip Flip

As well as showing the range, the video features footage of LGBT rights milestones.

A statement from Laysha Ward, Target’s Executive Vice President and Chief Corporate Responsibility Officer, said: “We’re making our message loud and clear: Target proudly stands with the LGBT community, both as a team member and team player through all that we do – from our volunteer efforts to our long-standing partnerships with groups likeFamily Equality Council and Gay, Lesbian & Straight Education Network, to the very products we carry in our stores and online.”

Sunday Funday

The video for the campaign is available below:

 

Related topics: Pride, takepride, target, US

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