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Ad campaign urges gay people in China to come out

Nick Duffy February 15, 2015
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A series of adverts urging people to be more accepting of gay people has launched in China.

Ad campaign urges gay people in China to come out

The ad series, titled ‘Love is not a Choice’, launched on social media in the country – and is aimed at breaking China’s strong cultural taboo surrounding homosexuality.

The ads feature gay couples in their homes, and read: “Love is not a choice. We did not choose to be homosexual. We just are. Happily, the world is big enough for all of us.”

Ad campaign urges gay people in China to come out

David Li of the China LGBT Awareness Campaign told Huffington Post: “The majority [in China] still think being gay is either perverted or a kind of illness

“And of course, due to the general censorship, it’s extremely difficult to get positive LGBT information out to the public.

“The biggest challenge that LGBT [people] have right now in China, I think, is the lack of safety that we feel all the time.

“We fear that our identity might be exposed and trouble will come along with that: education, job, hospital, [renting] an apartment. All kinds of trouble.”

Ad campaign urges gay people in China to come out

Moly Mao – who married her wife in Hawaii and lives with her in Shanghai – said: “We want to tell them, ‘We are out and we can live a very happy and light life, not just stand in the shadow.’ That is no use for us.”

Homosexuality has been legal in China since 1997 – but same-sex couples lack legal recognition and are not afforded basic rights.

Related topics: ad, advert, Asia, campaign, China, Equality, Gay, Homosexuality, LGBT, Rights, valentine's day

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