WATCH: New RED HOT anti-bullying calendar to launch in London
The newest RED HOT calendar is set to launch tonight in London, and a new preview video has been released.
New York Fashion Week model Ken Bek and Team GB athlete Tom Brady will be present at Prowler Soho this evening for the launch of the 2015 calendar.
The calendar, which aims to dispel the “desexualisation” of ginger men, was recently made available for pre-order. A portion of proceeds are donated to good causes. and the calendar aims to inspire ginger men to be proud of their red hair.
“The collection aims to dispel the popular preconception that ginger men are somehow less attractive and weaker than their brunette or blonde counterparts,” says photographer Thomas Knight.
RED HOT helps support the Anti-Bullying Alliance, and last year’s calendar helped to raise more than £6,000 for various anti-bullying charities.The 2015 calendar aims to make even more for good causes.
Thomas continued: “It amazed me how our western culture holds redheaded women to such high regard, almost the ‘ultimate’ female, and redheaded males in such low esteem; emasculated and desexualised in film, TV and literature.
“I wanted to flip this stereotype on its head and present the redheaded male as the ‘ultimate’ alpha male. Essentially, ginger boys desperately needed a rebrand and I felt like I was in a good position to do it.”
A video previewing the 2015 calendar is available to view below.