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Video: Men are buying women’s beauty products all the time without knowing

Gabby Jeffries August 19, 2014

Men are buying identical beauty products to the women’s brands all the time, without knowing.

A video, produced by Australian consumer show The Checkout, explores the use of a gender divide in supermarkets, to sell men more ‘manly’ versions of women’s cosmetics.

Companies use a number of effects – including angular designs, darker colours and more precise measurements – to repackage women’s products and market them to men.

Women’s products, meanwhile, are usually smaller, lighter and with flowery designs.

Sales of Dove soap gained over $150 million dollars in sales when it was marketed ‘for men’, with a battleship grey background and imposing angular design.

Watch the clip above.

More: Australia, gender, Sex, Supermarket, tesco

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