Video: Apple celebrates ‘unwavering commitment’ to equality and diversity

Illustrated rainbow pride flag on a pink background.

Computer giant Apple has produced a video celebrating its ongoing commitment to equality and diversity.

The video features Apple staff marching in the San Francisco pride parade, including Tim Cook, the company’c CEO.

The CEO – who succeeded Steve Jobs as head of the tech firm – marched with an estimated 5000 members of the company’s LGBT group, wearing an #ApplePride t-shirt and posing for pictures with several colleagues.

The description on the video reads: “On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple’s unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.”

The celebration – the 44th Annual San Francisco Pride Parade – was held on the same day as several others around the US, including parades in New York, Chicago, and Seattle, and the WorldPride Parade in Toronto, Canada.