UK survey: Majority of social media mentions about Olympic Sponsors criticise Russian anti-gay laws
According to a recent social media review, a vast majority of UK talk about Olympic Sponsors Coca-Cola, Visa, and McDonald’s has focused exclusively on their failure to address anti-gay laws in Russia.
In the We Are Social survey published on Thursday, it was found that 81% of Coca-Cola’s social mentions referred to the brand’s refusal to address concerns over Russia’s anti-gay stance.
Only 2% of Coca-Cola mentions were positive in total, with another 2% making up criticisms of links to obesity.
Similar criticism were also made against Visa, with 77% of mentions linked to anti-gay laws in the host country.
For McDonald’s, 88% of mentions were made about gay issues, while 10% were critical of obesity concerns.
The three companies were the most talked-about Olympic sponsors in the UK, specifically mentioning their association with the Winter Games.
More: anti-gay laws, David Cameron, Europe, G20, Moscow, putin, Russia, Russia, sochi olympics, Sochi Winter Olympics, Sochi Winter Olympics 2014, St Petersburg, Stephen Fry, Vladimir Putin, Winter Olympics, Winter Olympics 2014