UK survey: Majority of social media mentions about Olympic Sponsors criticise Russian anti-gay laws

Aaron Day February 21, 2014
bookmarking iconSAVE FOR LATER

According to a recent social media review, a vast majority of UK talk about Olympic Sponsors Coca-Cola, Visa, and McDonald’s has focused exclusively on their failure to address anti-gay laws in Russia.

In the We Are Social survey published on Thursday, it was found that 81% of Coca-Cola’s social mentions referred to the brand’s refusal to address concerns over Russia’s anti-gay stance.

This comes after the brand also recently banned the word “gay” from one of its social media campaigns, stirring up a great deal of controversy among gay rights charities.

Only 2% of Coca-Cola mentions were positive in total, with another 2% making up criticisms of links to obesity.

Similar criticism were also made against Visa, with 77% of mentions linked to anti-gay laws in the host country.

For McDonald’s, 88% of mentions were made about gay issues, while 10% were critical of obesity concerns.

Last month, the company’s hashtag #CheersToSochi was hijacked with backlash from LGBT activists.

The three companies were the most talked-about Olympic sponsors in the UK, specifically mentioning their association with the Winter Games.


More: anti-gay laws, David Cameron, Europe, G20, Moscow, putin, Russia, Russia, sochi olympics, Sochi Winter Olympics, Sochi Winter Olympics 2014, St Petersburg, Stephen Fry, Vladimir Putin, Winter Olympics, Winter Olympics 2014

Click to comment

Swipe sideways to view more posts!


Loading ...