Coca Cola pulls plug on ad campaign that banned the word ‘gay’
Coca-Cola has pulled the plug on a ‘virtual coke’ website after a row erupted over the site filtering the word “gay”.
The company has now taken down the website, and told Buzzfeed: “We are aware that the Share a Coke promotion we are running in South Africa has generated an unintended outcome. We apologise for any offence caused.
“The digital version of the Share a Coke promotion did not properly limit the customisation to individuals’ names.
“We’ve taken down the site and are in the process of revising the digital tool immediately.”
They added: “As one of the world’s most inclusive brands, we value and celebrate diversity. We have long been a strong supporter of the LGBT community and have advocated for inclusion, equality and diversity through both our policies and practices. Again we apologise for any offence this has caused.”
Coca-Cola are a sponsor of the Winter Olympic games in Russia next month, and have faced protests for their silence over gay rights abuses in the region.
An AllOut petition urging the Coca-Cola management urging them to speak out publicly against Russia’s anti-gay legislation received over 150,000 signatures.
Related topics: Africa, anti-gay laws, coca cola, Coke, David Cameron, Europe, G20, Gay, Moscow, putin, Russia, Russia, sochi olympics, Sochi Winter Olympics, Sochi Winter Olympics 2014, South Africa, St Petersburg, Stephen Fry, Vladimir Putin, website, Winter Olympics, Winter Olympics 2014