Italian companies drop racy lesbian car advert

Stephen Gray December 20, 2010
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Italian prime minister Silvio Berlusconi’s company Mediaset has been among those to question the depiction of women in a new car advert.

The 30-second film, for a special edition Renault Twingo, depicts two women at a party.

After initially exchanging glances, one woman lures the other into a bedroom.

The second woman seductively blindfolds her, before stealing her top and driving away in the car.

In the Italian version, the tag-line reads, “la competizione e femmina”, or “the competition is female”.

Renault has a history of television adverts that play on themes of relationships and romantic interactions.

“We think it is a great advert, is very open minded and continues the theme of previous adverts which always plays on irony,” a spokesman for the French car-maker said.

Sky Italia is currently the only channel showing the commercial in Italy, although it is expected to be broadcast throughout Europe.

More: Europe

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