Menu

InstagramTwitterYouTubeFacebookSnapchat
Globe Icon
Join and support LGBT+ journalism

Join

and support
LGBT+ journalism

Entertainment

Italian companies drop racy lesbian car advert

Stephen Gray December 20, 2010

Italian prime minister Silvio Berlusconi’s company Mediaset has been among those to question the depiction of women in a new car advert.

The 30-second film, for a special edition Renault Twingo, depicts two women at a party.

After initially exchanging glances, one woman lures the other into a bedroom.

The second woman seductively blindfolds her, before stealing her top and driving away in the car.

In the Italian version, the tag-line reads, “la competizione e femmina”, or “the competition is female”.

Renault has a history of television adverts that play on themes of relationships and romantic interactions.

“We think it is a great advert, is very open minded and continues the theme of previous adverts which always plays on irony,” a spokesman for the French car-maker said.

Sky Italia is currently the only channel showing the commercial in Italy, although it is expected to be broadcast throughout Europe.

More: Europe

Click to comment

Swipe sideways to view more posts!

Dismiss

Loading ...

Close icon