US airline becomes first to advertise on gay TV network
American Airlines began airing its first TV spots on US gay television network LOGO this week.
Both spots urge viewers to visit the welcome page for American Airlines’ LGBT website and will be shown in rotation for 13 weeks.
American Airlines is the first airline to advertise nationally on the network.
“We’re thrilled that American Airlines is reaching out to Logo’s television audience in a connective and humorous way,” LOGO Senior Vice President and General Manager Lisa Sherman said in a release.
“American Airlines has an extraordinary relationship with the LGBT traveler and this partnership with LOGO is yet another demonstration of their commitment to this community.”
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