LGBT community driven by gay friendly cars
A survey of the top lesbian, gay, bisexual and transgender, gay car has revealed loyalty to gay friendly brands and ranked the sporty new 2007 Saturn Sky two-seat convertible as a must have for the community, according to a motoring website.
Gaywheels.com, the first automotive website specifically targeted to the lesbian, gay, bisexual and transgender community released research this week on the Top 10 LGBT vehicles.
They included the Saturn Sky, Toyota Yaris, Dodge Caliber, Volkswagen Jetta, Toyota Camry, Audi A3 7, Toyota Prius, Saab 9-3 (sedan and convertible)Pontiac G6 (sedan, coupe and convertible) and the Mazda MX-5.
The website’s founder Joe LaMuraglia, said: “There are many stereotypes about what we as a community drive and to a certain extent, stereotypes are based on the most visible members of our community. The reality is that we live and work everywhere in the US and we are as diverse as the rest of the population.
“With that said, the vehicles that the Gaywheels.com user is researching is markedly different than that of other automotive research websites, while still reflecting the diverse interests in our community.
“Gay consumers as a group are more loyal to companies that demonstrate fairness and equality to the LGBT community.
“Gaywheels.com’s Top 10 vehicles – and even Top 20 for that matter – are all from automakers that are gay friendly. This clearly shows that when armed with facts about vehicles and the companies that build them, gay consumers are more likely to shop and spend with brands that support their community.”
Supporting the assumptions that the average gay person has a higher discretionary income, no children and is more apt to purchase a sports car, there are four convertibles on the list, and a two-seat roadster in the top position. “But notice that there are also inexpensive and fuel-efficient vehicles in the Top 10 – most notably the Toyota Yaris and Dodge Caliber,” Mr LaMuraglia added.
“The data also challenges the generalisation that we as a group are only interested in luxury vehicles. There are only 2 luxury brands in the Top 10 and only 5 out of the Top 20 are luxury makes, ” he said.
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