MTV launches gay mobile channel
An MTV channel has launched a phone service aimed at the lesbian, gay, bisexual and transgender community.
Logo has formed a partnership with Amp’d mobile to provide access to gay shows and advice on gay friendly places to visit.
The gay and lesbian service called Logomotion will include shows such as Noah’s Arc, a series about four friends in Los Angeles, Trip Out a look into the world’s top gay places, and real life gay stories.
Logo general manager Lisa Sherman told the Washington Post, “Our users are interested in our brand.
“I think they want to consume it whenever they want, wherever they want.”