Asia is officially getting its own Eurovision Song Contest

Illustrated rainbow pride flag on a white background.

Asia is getting an official spin-off of the Eurovision Song Contest.

There have been long-rumoured plans for expansions of the camp European song contest, which features more than 40 countries from across Europe and the wider world.

It was confirmed today that a spin-off Asian contest is in development, which could potentially draw in a whole new region, from India to South Korea, Japan and China.

A release confirmed plans for the project, under the slightly-baffling working title of ‘Eurovision Asia’.

It says: “The Greatest Song Contest on Earth is coming to Asia!

“With its brilliant pop stars, its glamorous fashion, and a huge passion for pop music, Asia and Eurovision are made for each other.”

Eurovision Song Contest in Ukraine

The Eurovision Song Contest in Ukraine

“Eurovision Asia Song Contest will closely resemble the Eurovision Song Contest.

“We are taking the biggest live televised music show – Eurovision – to the biggest music audience in the world. Countries from the Asia-Pacific region will be able to compete in their own version of the Eurovision Song Contest for the first time.

“Each country will showcase their songwriting and performing talent to Asia and the world and compete to be crowned the winner of the first ever Eurovision Asia Song Contest.”

No confirmed participants or launch dates have yet been confirmed.

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The website adds:  “Eurovision Asia will closely resemble the original Eurovision Song Contest [but] at the same time, you can rest assured that Eurovision Asia will be adapted to the hopes and dreams of the Asia-Pacific audience.

“Organising the first ever Eurovision Asia Song Contest takes a lot of work and the project is in development. The location and timing will be communicated once finalised.

“Just like in its European counterpart, Eurovision Asia will be as diverse as possible, featuring up and coming talent, well-established artists and everything in between.

“We want you to tell us about your favourite Asian music, your favourite singers, songwriters, and who you would love to see perform on the stage of Eurovision Asia.

“It will only succeed with the support of Asian pop lovers like you. Who should compete? Who will win? We would love to know what the fans want.”

Beloved Eurovision exec Jon Ola Sand shared a trailer for the project, hinting at some involvement.

The host city and dates for next year’s Eurovision Song Contest have been announced.

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