11th February 2014
Adidas bans the word ‘gay’ from customisable trainers 13
3:25 PM — One day after announcing Olympic bronze medal-winning diver Tom Daley as the face of a new campaign, it has emerged that Adidas blocks the word "gay" from its customisable trainers bought online.
6th February 2014
Paul O’Grady slams Russia’s ‘Nazi-style’ anti-gay laws outside Downing Street 11
12:46 PM — Paul O'Grady has spoken out against Russia's "fascist" anti-gay laws, and condemned the Olympic sponsors for not doing enough on the issue.
28th January 2014
Coca Cola pulls plug on ad campaign that banned the word ‘gay’ 3
1:55 PM — Coca-Cola has pulled the plug on a 'virtual coke' website after a row erupted over the site filtering the word "gay".
24th January 2014
McDonald’s #CheersToSochi Twitter hashtag hijacked by LGBT activists 5
6:41 PM — McDonald's has faced a backlash from LGBT rights advocates as it launched the hashtag #CheersToSochi on Twitter, in promotion of the Winter Olympics.
30th December 2013
Coca-Cola deletes photos of gay rights protest against its Sochi 2014 sponsorship 13
7:45 PM — After inexplicably publishing them, Coca-Cola has now removed photographs published of activists protesting against its Sochi 2014 Winter Olympics sponsorship. Coca-Cola yesterday published photos online of a group of gay rights activists who recently interrupted its Christmas advertising campaign with a surprise demonstration against the company’s decision to sponsor the 2014 Winter Olympics in Russia. […]
Why does the Irish version of this Coca-Cola advert omit a gay couple? 24
12:02 PM — Soft drinks giant Coca Cola has in an inexplicable move, omitted a same-sex marriage scene from an Irish version of an advert being show across Europe.
23rd December 2013
Gay rights activists stage campaign against ‘shocking’ Coca-Cola sponsorship of Sochi Winter Olympics 11
10:44 AM — Gay rights activists interrupted a Coca-Cola christmas advertising campaign in London's Covent Garden on Saturday, in opposition to the company's recent sponsorship of the Sochi Winter Olympics despite anti-gay laws.
5th December 2013
US investors put pressure on Sochi sponsors over Russian anti-gay law 9
8:45 PM — US investors with combined assets of hundreds of billions of dollars have urged corporate sponsors of the Sochi 2014 Winter Olympics to speak out against Russia's anti-gay laws.
16th August 2013
Coca-cola and McDonald’s agree that Winter Olympics should not be relocated from Russia 57
1:32 PM — As the international outcry increases around the Sochi 2014 Winter Olympics in the wake of the passage of anti-gay laws back in June, big sponsors of the International Olympic Committee have maintained the line that they do not condone discrimination, but that they will not seek the relocation of the event.