MoxieQ Launches First Mobile “Gay Sensibility” Destination for Consumers Who Want the Gay POV
MoxieQ, the first mobile-centric gay entertainment publisher, today announced its official launch as a mobile and online entertainment destination with a gay sensibility. MoxieQ was founded by two pioneers in the mobile advertising industry — Heidi Lehmann, co-founder of Third Screen Media (which was acquired by AOL in May 2007) and Kim Olson, a founding member of the Sprint Mobile Media Network. The service appeals to the more than 16 million, $712 billion-spending members of the LGBT (lesbian, gay, bisexual, and transgender) community as well as other consumers who want the gay perspective.
The Premier Gay Mobile Entertainment Destination
The publisher debuted its editorial talents at the GLAAD Media Awards in New York, March 28th and in LA, April 18th, where MoxieQ media personalities Ryan and Caroline, formerly of Clear Channel’s Pride Radio, conducted red carpet interviews with celebrities including Suze Orman, Tyra Banks, Judith Light, Kathy Griffin and Wilson Cruz. The GLAAD awards recognize accurate and fair LGBT portrayals and news content in the media.
“We are proud to share our TV ‘Gayed’ weekly guide to what’s LGBT on TV and outstanding LGBT-inclusive commercials from GLAAD’s online ad library with MoxieQ as they bring important and entertaining content to our community on the go,” said Neil Giuliano, President of GLAAD.
Leading Brand and Celebrity Partners
MoxieQ partners include a number of leading LGBT celebrities and brands: BRAVO’s “The Fashion Show” personality and underwear designer Andrew Christian, DishMiss, Gay Cities, GLAAD, LOTL, Ryan and Caroline, Under the Pink Carpet and Witeck Combs Communications.
“I am excited to have my products featured in the ‘Daily Briefs’ section of MoxieQ,” said Andrew Christian. “My viewers and customers are young, hip, and on the move which means the mobile channel is a primary way for them to discover new products. MoxieQ is a perfect match for us to expose our latest designs directly to our target consumer.”
For Advertisers Targeting the LGBT Community
MoxieQ exclusives deliver sassy, short-form content such as Test your Gay IQ, Psychic Snacs (”gay” horoscopes), Ask Mr. Moxie, “Bite, Sip and Buy” recommendations for gay and green businesses, and up-to-the-minute Gay Weather.
“The LGBT and LGBT-friendly demographics are a perfect fit for both mobile and advertising, with an audience that is increasingly looked to by the mainstream consumer as trendsetters with tremendous influence and insight into what is hot and cutting-edge,” said MoxieQ founder and CEO Heidi Lehmann. “MoxieQ is designed to provide both a primary source of entertaining content and interactivity with a gay twist and an extremely targeted environment for brands who want to reach this valuable community.”
MoxieQ is designed to appeal to the gay community and people who want access to fun and irreverent gay themed content, games, and “in the know” advice and insights. The destination is ad-supported with future revenue models to include premium, syndicated and online content. MoxieQ Media is available now on the mobile phone at: http://m.moxieq.com or on the web at www.moxieq.com.
About MoxieQ Media, Inc.
Based in New York City, MoxieQ is an entertainment and advocacy site with a gay sensibility. It features original, syndicated, and user generated content, formatted for mobile phones and the PC. MoxieQ’s unique mix of information, games, recommendations, audio, video and interactivity, captures the irreverence and trendsetting perspective of this hip and influential demographic. Through MoxieQ, Fortune 500 brands will be able to reach the LGBT market directly. For more information, visit us at http://m.moxieq.com or www.moxieq.com.
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And the Gay Tax is? $1820 per year
NPR contributor Nancy Goldstein has calculated the “gay tax” — the amount gay couples must spend to receive the same services that married heterosexual couples can count on everyday. In a column, she writes:
The cost of love isn’t an abstract concept in my household: It’s precisely $1,820 per year. That’s the “gay tax” we shell out for me to be on my wife’s health insurance plan, because her company must treat that benefit as additional taxable income.
Goldstein adds that “The media’s primary focus on the morality debate around same-sex marriage means that most of the public, gay or straight, knows little about the very real economic costs of inequality.”
The largest costs of marriage inequality also tend to be the easiest to quantify: Social Security survivor benefits denied, joint tax returns not filed, and many, many other cost savings that most married couples probably don’t even think about.
It’s this side of the gay marriage debate that has led the normally middle-of-the-road financial guru Suze Orman to wade into the debate. See And the Gay Tax is? $1820 per year WalletPop * Tags = gay men gay news lesbian news transgender bisexual
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Private dick meets public honors
An age-old Hollywood rule states that if an actor comes out publicly as gay, his career is over. Chad Allen not only broke that rule, he smashed it to pieces. His acting career has thrived since he came out, in roles both gay and straight, and some of his best opportunities came along specifically because he’s gay.
Allen will be honored for his groundbreaking work at the 20th Annual GLAAD Media Awards on Saturday night, May 9, at the Hilton San Francisco. The event will be hosted by comedian Chelsea Handler of E! TV’s Chelsea Lately. Oscar-winning Milk screenwriter Dustin Lance Black will receive a Special Honor, and Mayor Gavin Newsom will present a Local Hero Award to San Francisco filmmakers George Callan and Mike Shaw for their film The Pursuit of Equality.
Special guests include finance guru Suze Orman, Sex and the City hunk Jason Lewis, Queer as Folk’s Robert Gant, Milk producer Dan Jinks, Calpernia Addams, Megan Cavanagh, Gabrielle Christian, Michelle Clunie, Laverne Cox, Wilson Cruz, Mandy Musgrave, Simon Rex, Eduardo Xol and TV’s Judge David Young. Musical performances will include violinist Nadja Salerno Sonnenberg with the New Century Chamber Orchestra, and out gay singer Matt Alber. See Private dick meets public honors
Bay Area Reporter * Tags = gay men gay news lesbian news transgender bisexual
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Financial Guru Suze Orman Gives Advice for You
CNBC’s financial guru Suze Orman speaks out about coming out, and shares finanacial information
Tags: Cnbc, Financial Advice, Financial Guru, Suze OrmanAnnie Leibovitz and the gay tax
Poets swoon about it and singers croon about it, but LGBT people can calculate the cost of love down to the last penny. In my household it comes to around $329.25 monthly: that’s the gay tax my wife and I shell out for me to be on her health insurance plan, because her company must treat that benefit as additional taxable income. It doesn’t matter that our Massachusetts marriage is recognized in New York. Companies pay for their employees’ health insurance with pre-tax money through a federal program, and same-sex marriage isn’t federally recognized.
But that’s chump change compared to what love is currently costing celebrity photographer Annie Leibovitz. Back in late February the NYT noted that Leibovitz had borrowed a total of $15.5 million from a company called Art Capital Group using “as collateral, among other items … town houses she owns in Greenwich Village, a country house, and something else: the rights to all of her photographs.”
But what the NYT missed, along with every other straight newspaper that picked up the story, is why Leibovitz suddenly found herself in such dire financial straits. It took AfterEllen’s Julie Miranda to put two and two together and figure out that “most of Leibovitz’ financial woes stemmed from her inheritance of her longtime partner, Susan Sontag’s estate.” Writes Miranda (who, in turn, is channeling Suze Orman’s Valentine’s Wish for Gay Marriage):
“Same-sex couples do not have the same privileges as straight married couples when it comes to inheritance. If your partner passes away and leaves her estate to you, you have to pay up to 50 percent of the value of your inheritance in taxes. However, if you and your partner were recognized as a married couple, you wouldn’t have to pay a dime…When Sontag died in 2004, she bequeathed several properties to Leibovitz, who was forced to pony up half of their value to keep them.”
See Annie Leibovitz and the gay tax @ Salon.com
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