HBO RANKS HIGHEST IN THIRD ANNUAL “GLAAD NETWORK RESPONSIBILITY INDEX”
ABC Leads Broadcast Networks for Third Year in a Row; NBC and CBS Receive “Failing” Grades for Lack of Inclusion of the LGBT Community
Los Angeles, CA, July 27, 2009 – The Gay & Lesbian Alliance Against Defamation (GLAAD) today released its third annual Network Responsibility Index, a report that maps the quantity, quality and diversity of images of lesbian, gay, bisexual and transgender (LGBT) people on television. Primetime programming on the five broadcast networks was evaluated as well as original primetime programming on 10 of the highest-rated cable networks.
HBO scored the highest rating of the 15 networks evaluated with LGBT characters on shows including True Blood, The No. 1 Ladies Detective Agency and Entourage that reflect the ethnic and racial diversity of the LGBT community. Of HBO’s 14 original series, 10 included LGBT content and 42 percent of the network’s total programming hours included LGBT representation.
“This year programming was not only inclusive of LGBT people, but networks like HBO are beginning to reflect the broad diversity within our community,” said Rashad Robinson, Senior Director of Media Programs at GLAAD. “With upcoming fall programming and new storylines there is a tremendous opportunity for networks to share the stories of all members of our community including lesbian, bisexual and transgender people as well as LGBT people of color, all groups which continue to be underrepresented across all networks.”
GLAAD reviewed a total of 4,901 hours of primetime programming for inclusion of LGBT characters or issues on the five major networks (ABC, CBS, The CW, Fox and NBC) from June 1, 2008 to May 31, 2009. GLAAD also examined 1,212.5 hours of original primetime programming on 10 highly-rated cable networks. Each hour was reviewed for on-screen LGBT representations. Based on the quantity, overall quality and diversity of these representations, a rating was assigned by GLAAD’s Entertainment Media Program to each network: Excellent, Good, Adequate, or Failing.
Additional findings from the GLAAD Network Responsibility Index:
Good
- HBO and Showtime received grades of Good, with HBO leading with 42 percent of programming hours featuring LGBT representations.
- ABC, with shows including Brothers & Sisters, Grey’s Anatomy and Ugly Betty, again received the highest ranking of the five broadcast networks, earning a Good grade with 24 percent of their primetime programming hours including LGBT representations.
- The CW also received a grade of Good, with 20 percent of their primetime programming hours including LGBT representations.
Adequate
- While Fox received an Adequate, rising from last place and a Failing grade in 2008; 11 percent of its programming hours were LGBT-inclusive, yet some of those hours included problematic content.
- Among cable networks evaluated, TNT showed the largest growth, jumping from one percent of LGBT inclusive primetime programming hours last year to 19 percent. FX posted the sharpest decline, dropping 32 percent over the previous season. Both were graded
Failing
- NBC and CBS received Failing grades, for their 8 and 5 percent, respectively, of programming hours with LGBT images. CBS moved down from third place in last year’s GLAAD Network Responsibility Index to last among the five major broadcast networks.
- A&E, Sci Fi and TBS received grades of Failing.
“Television shows that weave our stories into the fabric of the series present richer, more accurate representations and are the kinds of images that help Americans understand and embrace their LGBT family members, friends and neighbors in a more meaningful way,” said Robinson.
The third annual GLAAD Network Responsibility Index was delivered to programming executives at the 15 graded networks, and GLAAD’s Entertainment Media Program will continue discussions with them to advocate for improvements in the quality, quantity and diversity of their LGBT representations.
The Executive Summary of the report can be viewed online at GLAAD.org. A PDF of the full report can also be downloaded at GLAAD.org.
The 14th Annual GLAAD Where We Are On TV report on diversity will be issued in September 2009. This analysis will examine LGBT inclusion as well as the gender and race/ethnicity of all scripted characters scheduled to appear during the 2009-2010 season.
About GLAAD
The Gay & Lesbian Alliance Against Defamation (GLAAD) is dedicated to promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation. For more information, please visit www.glaad.org.
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GLAAD asks studio bosses to add positive message to ‘Bruno’ San Francisco Chronicle
America’s leading gay rights group is asking the studio heads behind Sacha Baron Cohen’s new movie “Bruno” to add a tolerance message at the end of the film because activists fear the funnyman’s stereotypes in the film go too far.
The Gay & Lesbian Alliance Against Defamation claims Cohen uses every negative gay stereotype in his portrayal of outrageous Austrian Bruno, and leaders feel executives should make amends for the movie’s depiction of gays by adding a positive message at the end.
GLAAD spokesman Rashad Robinson tells Eonline.com, “We have very mixed emotions about the movie. Those of us who saw the film agreed that you can’t critique it as a single film because it’s more like 90 minutes of individual sketches. Some are funny and hit their mark but others hit the gay community instead.”
Universal studio bosses have refused to add the pro-gay message.
A statement from the studio’s press office reads, “Bruno uses provocative comedy to powerfully shed light on the absurdity of many kinds of intolerance and ignorance, including homophobia.”
But Robinson insists, “This movie does not unmask stereotypes. … As someone who sat at the back of a focus group audience … I felt they were laughing at us at times.”
See GLAAD asks studio bosses to add positive message to ‘Bruno’ San Francisco Chronicle
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Bruno: Satire, Humor and Stereotypes
See Bruno: Satire, Humor and Stereotypes
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GLAAD Announces Launch of Advertising Media Program
Levi’s Brand and Wells Fargo Honored at Launch Reception
New York, NY May 08, 2009 – The Gay & Lesbian Alliance Against Defamation (GLAAD) today announced the launch of an Advertising Media Program as part of its national lesbian, gay, bisexual and transgender (LGBT) media advocacy and anti-defamation work. The program will officially launch during a reception for LGBT advertising professionals and allies where GLAAD will honor Levi’s Brand and Wells Fargo for their commitment to LGBT-inclusive advertising. The reception will be held Monday, May 18, 2009 at the Alvin Ailey Dance Studio (405 West 55th St, New York, NY).
“Words and images matter and can shatter stereotypes. Fair, accurate and inclusive media images prove that we are connected through common, human experiences,” said Neil G. Giuliano, GLAAD President. “These are images that we – and advertisers - have a responsibility to share.”
Leveraging GLAAD’s media advocacy and anti-LGBT defamation resources, GLAAD’s Advertising Media Program will monitor all forms of advertising and work to ensure fair and accurate representations of the LGBT community or demand action when defamation occurs. Most recently, GLAAD successfully advocated that a Virginia used car company pull offensive ads that referred to same-sex flirting as “not smart” from the airwaves and their Web site. The Advertising Media Program will also proactively advance inclusion of the LGBT community in mainstream advertising through advocacy work at advertising agencies and corporate advertising departments. GLAAD will maintain the online library formerly owned by Commercial Closet Association of over 4,000 LGBT-inclusive ads.
“Advertising plays a vital role in how people view the world and our community,” said Rashad Robinson, Senior Director of Media Programs at GLAAD. “We are thrilled to expand our media advocacy work on behalf of the LGBT community to call for fair, accurate and inclusive advertising and hold advertisers accountable for anti-gay defamation.”
To celebrate the launch of the program, GLAAD will honor Levi’s Brand and Wells Fargo with Special Recognition Awards. GLAAD is also planning an Advertising Media Awards for later this year.
Levi’s Brand won the 2008 Images in Advertising Award for Outstanding Commercial for a commercial which depicts a young male pulling on a pair of Levi’s jeans as the street below him comes crashing through his floor, leaving him face-to-face with an attractive stranger in a nearby telephone booth. The two men walk off while holding hands. Levi’s has had a long involvement with the LGBT community as exemplified by the “Support of Gay Marriage” campaign, the “Inside Out” campaign and the recent “Logo Unbuttoned” campaign. Levi’s ads perpetuate the company’s history of LGBT inclusive business practices and marketing outreach. In 1992, Levi Strauss & Co. became the first Fortune 500 company to extend full benefits to the same-sex domestic partners of employees.
Wells Fargo has consistently supported the LGBT community by being one of the first financial institutions to reach out to the community with targeted advertising and sponsorship of LGBT causes and organizations. Wells Fargo has a long standing commitment to speak to our community through advertising for not only financial related products but also in company recruiting and fostering an inclusive workplace. As a result of its long standing support to LGBT causes, anti-gay activists initiated a boycott of Wells Fargo in 2005. In spite of anti-gay activists, the company remains a strong ally to our community.
Tickets for the reception are $25 and will be credited to tickets for the Fall 2009 Advertising Awards. They can be purchased at www.glaad.org/events. Sponsors of the event include ABSOLUT® VODKA, DRAFTFCB, Levi’s Brand and Wells Fargo. Media partners include Gay City News, Manhattan Chamber of Commerce, PinkBananaMedia.com and TheMenEvent.com.
About GLAAD
The Gay & Lesbian Alliance Against Defamation (GLAAD) is dedicated to promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation. For more information, please visit www.glaad.org.
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