Apple using double-standard for gay iPhone apps?
Apple is maintaining a double-standard when it comes to gay-themed iPhone apps, a developer claims. Attempting to draw publicity, Terry Ray claims that his iGaydar title was rejected from the App Store on the same day as Bruno — an app based on the Sacha Baron Cohen movie — was approved. iGaydar was rejected for “objectionable content,” despite being considerably less graphic than the Bruno app, according to Ray.
iGaydar pretends to detect a person’s sexuality, first displaying a random percentage and then announcing a tongue-in-cheek statement, such as “Honey, not even your priorities are straight.” By contrast the Bruno app lets users undress Cohen’s character, and touch various body parts which can elicit potentially offensive responses. Bruno is only on the App Store as a result of major studio backing and publicity, Ray charges.
Apple has rejected a number of apps with sex-related themes in the past, even when the titles did not show anything explicit. Naughty Loaded Dice was briefly blocked earlier in July, while an e-book reader, Eucalyptus, was temporarily blocked in May. Though only meant as general-purpose reading software, one of the books available for Eucalyptus is the Kama Sutra, a centuries-old Indian religious text that Apple deemed “inappropriate sexual content.”
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Original source : http://gay_blog.blogspot.com/2009/07/apple-using-d…
Gay iPhone Radio Application from GayInternetRadioLive.com Reaches 50,000 Downloads
Atlanta, GA (PRWEB) July 20, 2009 — GLBT Radio Network, LLC announced today its customized iPhone application for GayInternetRadioLive.com (G.I.R.L.) has surpassed 50,000 downloads from Apple iTunes. The application debuted in the Apple iTunes store four months ago this week and remains listed as one of Apple’s top 100 free music applications. The wildly popular dance formatted station appeals to all dance music enthusiasts but specifically targets the GLBT demographic.
“This technology has had an enormous impact on time spent listening by more than tripling the amount of time our mobile audience spends with the station,” said Christopher Leonard, President and CEO of GLBT Radio Network. “The response has been overwhelming. To meet audience demand, we have increased our bandwidth capacity, moved our iPhone listeners to a dedicated stream server and also increased the number of concurrent seats available on the mobile stream. I continue to receive hundreds of emails and calls every week thanking us for the application.”
Unique to this iPhone application is the ability to deliver powerful branding messages with the use of colorful mobile banner advertising. When clicked, the app opens the advertised content within the application. The audio stream is not interrupted and customized web pages built specifically for iPhone browsing are displayed.” Leonard continued, “This provides endless opportunities for advertisers to provide direct response marketing such as “tap to call” and “tap to email” options while the advertisement is literally in the hands of the consumer.” Traditional in-stream audio ads, generally 10 to 30 seconds in length, blend in with the dance music format to promote gay and gay friendly businesses worldwide. It’s advertising for today’s mobile tech savvy consumer.
Some additional features include:
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GLBT Radio Network is an Internet based media company specializing in Internet only radio programming that targets the Gay and Lesbian community. For more information and advertising opportunities visit www.GLBTradionetwork.com .
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Original source : http://gay_blog.blogspot.com/2009/07/gay-iphone-ra…
