HBO RANKS HIGHEST IN THIRD ANNUAL “GLAAD NETWORK RESPONSIBILITY INDEX”
ABC Leads Broadcast Networks for Third Year in a Row; NBC and CBS Receive “Failing” Grades for Lack of Inclusion of the LGBT Community
Los Angeles, CA, July 27, 2009 – The Gay & Lesbian Alliance Against Defamation (GLAAD) today released its third annual Network Responsibility Index, a report that maps the quantity, quality and diversity of images of lesbian, gay, bisexual and transgender (LGBT) people on television. Primetime programming on the five broadcast networks was evaluated as well as original primetime programming on 10 of the highest-rated cable networks.
HBO scored the highest rating of the 15 networks evaluated with LGBT characters on shows including True Blood, The No. 1 Ladies Detective Agency and Entourage that reflect the ethnic and racial diversity of the LGBT community. Of HBO’s 14 original series, 10 included LGBT content and 42 percent of the network’s total programming hours included LGBT representation.
“This year programming was not only inclusive of LGBT people, but networks like HBO are beginning to reflect the broad diversity within our community,” said Rashad Robinson, Senior Director of Media Programs at GLAAD. “With upcoming fall programming and new storylines there is a tremendous opportunity for networks to share the stories of all members of our community including lesbian, bisexual and transgender people as well as LGBT people of color, all groups which continue to be underrepresented across all networks.”
GLAAD reviewed a total of 4,901 hours of primetime programming for inclusion of LGBT characters or issues on the five major networks (ABC, CBS, The CW, Fox and NBC) from June 1, 2008 to May 31, 2009. GLAAD also examined 1,212.5 hours of original primetime programming on 10 highly-rated cable networks. Each hour was reviewed for on-screen LGBT representations. Based on the quantity, overall quality and diversity of these representations, a rating was assigned by GLAAD’s Entertainment Media Program to each network: Excellent, Good, Adequate, or Failing.
Additional findings from the GLAAD Network Responsibility Index:
Good
- HBO and Showtime received grades of Good, with HBO leading with 42 percent of programming hours featuring LGBT representations.
- ABC, with shows including Brothers & Sisters, Grey’s Anatomy and Ugly Betty, again received the highest ranking of the five broadcast networks, earning a Good grade with 24 percent of their primetime programming hours including LGBT representations.
- The CW also received a grade of Good, with 20 percent of their primetime programming hours including LGBT representations.
Adequate
- While Fox received an Adequate, rising from last place and a Failing grade in 2008; 11 percent of its programming hours were LGBT-inclusive, yet some of those hours included problematic content.
- Among cable networks evaluated, TNT showed the largest growth, jumping from one percent of LGBT inclusive primetime programming hours last year to 19 percent. FX posted the sharpest decline, dropping 32 percent over the previous season. Both were graded
Failing
- NBC and CBS received Failing grades, for their 8 and 5 percent, respectively, of programming hours with LGBT images. CBS moved down from third place in last year’s GLAAD Network Responsibility Index to last among the five major broadcast networks.
- A&E, Sci Fi and TBS received grades of Failing.
“Television shows that weave our stories into the fabric of the series present richer, more accurate representations and are the kinds of images that help Americans understand and embrace their LGBT family members, friends and neighbors in a more meaningful way,” said Robinson.
The third annual GLAAD Network Responsibility Index was delivered to programming executives at the 15 graded networks, and GLAAD’s Entertainment Media Program will continue discussions with them to advocate for improvements in the quality, quantity and diversity of their LGBT representations.
The Executive Summary of the report can be viewed online at GLAAD.org. A PDF of the full report can also be downloaded at GLAAD.org.
The 14th Annual GLAAD Where We Are On TV report on diversity will be issued in September 2009. This analysis will examine LGBT inclusion as well as the gender and race/ethnicity of all scripted characters scheduled to appear during the 2009-2010 season.
About GLAAD
The Gay & Lesbian Alliance Against Defamation (GLAAD) is dedicated to promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation. For more information, please visit www.glaad.org.
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GLAAD: `Bruno’ reinforces negative gay stereotypes
(Los Angeles) The Gay & Lesbian Alliance Against Defamation said that “Bruno,” the new film starring Sacha Baron Cohen, reinforces negative stereotypes and “decreases the public’s comfort with gay people.”
GLAAD president Jarrett Barrios, who saw the film Friday, said that “the movie was a well-intentioned series of sketches - some …
Tags: Amp, Bruno, Film Starring Sacha Baron Cohen, Gay Lesbian, Gay People, Glaad, Jarrett Barrios, Lesbian Alliance Against Defamation, Negative Stereotypes, New Film, Sacha Baron Cohen, Sacha Cohen, SketchesGLAAD asks studio bosses to add positive message to ‘Bruno’ San Francisco Chronicle
America’s leading gay rights group is asking the studio heads behind Sacha Baron Cohen’s new movie “Bruno” to add a tolerance message at the end of the film because activists fear the funnyman’s stereotypes in the film go too far.
The Gay & Lesbian Alliance Against Defamation claims Cohen uses every negative gay stereotype in his portrayal of outrageous Austrian Bruno, and leaders feel executives should make amends for the movie’s depiction of gays by adding a positive message at the end.
GLAAD spokesman Rashad Robinson tells Eonline.com, “We have very mixed emotions about the movie. Those of us who saw the film agreed that you can’t critique it as a single film because it’s more like 90 minutes of individual sketches. Some are funny and hit their mark but others hit the gay community instead.”
Universal studio bosses have refused to add the pro-gay message.
A statement from the studio’s press office reads, “Bruno uses provocative comedy to powerfully shed light on the absurdity of many kinds of intolerance and ignorance, including homophobia.”
But Robinson insists, “This movie does not unmask stereotypes. … As someone who sat at the back of a focus group audience … I felt they were laughing at us at times.”
See GLAAD asks studio bosses to add positive message to ‘Bruno’ San Francisco Chronicle
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Mass. ex-senator to head gay rights group GLAAD
(Boston) A gay former state lawmaker who fought a personal and political battle to help Massachusetts become the first state to legalize gay marriage has been appointed head of a national gay rights group.
Former Sen. Jarrett Barrios tearfully shared stories of his family during debate on a proposal that would …
Tags: Boston Gay, Gay Boston, Gay Group, gay marriage, Gay Rights Group, Glaad, marriage, Massachusetts, Proposal, State LawmakerLeading Gay Rights Groups Agree: March on Washington a Stupid Idea
Will those grassroots hecklers taking all the power away from mainstay gay organizations like the Human Rights Campaign and GLAAD, what with their push to repeal Prop 8 in California and their march on Washington efforts, it appears Gay Inc. is moving to the back of the bus on activism while the strap holders take over. Actually, this isn’t news: As Queerty has chronicled since our inception, the most prominent organizations have been losing the trust of gay Americans for years. But sure, their opinions still count! So where does Gay Inc. stand on these yahoos organizing big deal events all on their own?
Blogger Joe My God went looking for answers and began quizzing these groups on whether they backed October’s planned National Equality March.
So, do they?
Well to find out, you’ll have to read through their bleary, horrendously vague responses that are typical of the non-transparency these organizations regularly engage us with. See Leading Gay Rights Groups Agree: March on Washington a Stupid Idea
Queerty
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MoxieQ Launches First Mobile “Gay Sensibility” Destination for Consumers Who Want the Gay POV
MoxieQ, the first mobile-centric gay entertainment publisher, today announced its official launch as a mobile and online entertainment destination with a gay sensibility. MoxieQ was founded by two pioneers in the mobile advertising industry — Heidi Lehmann, co-founder of Third Screen Media (which was acquired by AOL in May 2007) and Kim Olson, a founding member of the Sprint Mobile Media Network. The service appeals to the more than 16 million, $712 billion-spending members of the LGBT (lesbian, gay, bisexual, and transgender) community as well as other consumers who want the gay perspective.
The Premier Gay Mobile Entertainment Destination
The publisher debuted its editorial talents at the GLAAD Media Awards in New York, March 28th and in LA, April 18th, where MoxieQ media personalities Ryan and Caroline, formerly of Clear Channel’s Pride Radio, conducted red carpet interviews with celebrities including Suze Orman, Tyra Banks, Judith Light, Kathy Griffin and Wilson Cruz. The GLAAD awards recognize accurate and fair LGBT portrayals and news content in the media.
“We are proud to share our TV ‘Gayed’ weekly guide to what’s LGBT on TV and outstanding LGBT-inclusive commercials from GLAAD’s online ad library with MoxieQ as they bring important and entertaining content to our community on the go,” said Neil Giuliano, President of GLAAD.
Leading Brand and Celebrity Partners
MoxieQ partners include a number of leading LGBT celebrities and brands: BRAVO’s “The Fashion Show” personality and underwear designer Andrew Christian, DishMiss, Gay Cities, GLAAD, LOTL, Ryan and Caroline, Under the Pink Carpet and Witeck Combs Communications.
“I am excited to have my products featured in the ‘Daily Briefs’ section of MoxieQ,” said Andrew Christian. “My viewers and customers are young, hip, and on the move which means the mobile channel is a primary way for them to discover new products. MoxieQ is a perfect match for us to expose our latest designs directly to our target consumer.”
For Advertisers Targeting the LGBT Community
MoxieQ exclusives deliver sassy, short-form content such as Test your Gay IQ, Psychic Snacs (”gay” horoscopes), Ask Mr. Moxie, “Bite, Sip and Buy” recommendations for gay and green businesses, and up-to-the-minute Gay Weather.
“The LGBT and LGBT-friendly demographics are a perfect fit for both mobile and advertising, with an audience that is increasingly looked to by the mainstream consumer as trendsetters with tremendous influence and insight into what is hot and cutting-edge,” said MoxieQ founder and CEO Heidi Lehmann. “MoxieQ is designed to provide both a primary source of entertaining content and interactivity with a gay twist and an extremely targeted environment for brands who want to reach this valuable community.”
MoxieQ is designed to appeal to the gay community and people who want access to fun and irreverent gay themed content, games, and “in the know” advice and insights. The destination is ad-supported with future revenue models to include premium, syndicated and online content. MoxieQ Media is available now on the mobile phone at: http://m.moxieq.com or on the web at www.moxieq.com.
About MoxieQ Media, Inc.
Based in New York City, MoxieQ is an entertainment and advocacy site with a gay sensibility. It features original, syndicated, and user generated content, formatted for mobile phones and the PC. MoxieQ’s unique mix of information, games, recommendations, audio, video and interactivity, captures the irreverence and trendsetting perspective of this hip and influential demographic. Through MoxieQ, Fortune 500 brands will be able to reach the LGBT market directly. For more information, visit us at http://m.moxieq.com or www.moxieq.com.
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KRXQ Sacramento Radio Hosts Have History of Obscenity Involving Children: FCC Report
In the wake of the media and Internet firestorm which followed a call to action by the Gay and Lesbian Alliance Against Defamation (GLAAD) and coverage in The Huffington Post, which broke this story nationally, ten major American corporate advertisers have pulled their accounts from Rob, Arnie & Dawn in the Morning on KRXQ 98.55 in Sacramento.
For its part, the station has taken the May 28th broadcast down off the station’s public website and removed its list of advertisers and sponsors.
On the day in question, two of the show’s three hosts, Rob Williams and Arnie States, spent approximately thirty minutes of the segment berating transgender children as “idiots,” “freaks,” and “freaks of nature,” who were “just out for attention.” They compared the children to “fat bastard kids on Maury” who just needed to be put in their places with verbal abuse and even physical punishment if necessary. States said that if he had a male child who put on a pair of high heels, he would discipline him by striking the little boy with his own shoe.
“I’m going to go, ‘You know what? You’re a little idiot! You little dumbass!” he seethed, later addng, “I look forward to the day when [the transgender children] go out into society and society beats them down. And they wind up in therapy.” If the transgender-identified child “gets to eighteen,” States urged, throw them out of the house. “You say, ‘Get out! Go be a freak! And understand, SON, that society will never accept you because we will have some moral judgment.”
Apparently a significant chunk of corporate America also has “some moral judgment,” and, in this case, they decided that Rob, Arnie & Dawn’s in the Morning’s abusive tirade against transgender children, some as young as five, crossed the line.
As of this writing, at least ten national companies have withdrawn, cancelled, or decided not to renew their advertising contracts with KRXQ. They include Chipotle restaurants, the Dr. Pepper Snapple Group, SONIC, Verizon, the Carl’s Jr. restaurant chain, Wells Fargo, Nissan, AT&T, and McDonalds. Citing the depravity of the content, spokespeople for the various companies were united in their disgust with KRXQ and Rob, Arnie, & Dawn in the Morning.
A statement sent to GLAAD from the Dr. Pepper Snapple Group read, “We found the segment to be offensive, and as a result we are pulling our Snapple advertising from the station.” The sentiment was echoed by SONIC, who asserted flatly that “SONIC in no way condones violence toward children and does not wish to be associated with media content that condones or promotes such activity in any way.” See KRXQ Sacramento Radio Hosts Have History of Obscenity Involving Children: FCC Report
Michael Rowe, 06.06.2009
Award-winning journalist and author of Other Men’s Sons
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Levi’s Adopts a Tie-In With a Gay Marriage Symbol
LEVI’S is getting in the spirit of the season by dressing its storefront mannequins in white. In Levi’s-owned stores in New York, Los Angeles, Chicago and San Francisco, that means more than just marking the passing of Memorial Day, the traditional date to begin wearing white: in 20 stores, the mannequins’ white Levi’s jeans and shirts are adorned with White Knots, a symbol of solidarity with the same-sex marriage movement.
The symbol was made more timely by the California Supreme Court’s decision on Tuesday to uphold Proposition 8, which banned gay marriage in the state. Developed by Frank Voci, a digital media consultant, as a response to Proposition 8’s passage last November, the White Knot for Equality is a white ribbon tied in a knot.
It has been worn by the actress Anne Hathaway at President Obama’s Inauguration; Dustin Lance Black, the screenwriter of “Milk,” at the Oscars; and Mayor Michael R. Bloomberg, at a May 17 Manhattan rally supporting gay marriage. At the GLAAD Media Awards in Los Angeles in April, the comedian Kathy Griffin wore a bikini with a strategically placed White Knot. See Levi’s Adopts a Tie-In With a Gay Marriage Symbol New York Times
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GLAAD Announces Launch of Advertising Media Program
Levi’s Brand and Wells Fargo Honored at Launch Reception
New York, NY May 08, 2009 – The Gay & Lesbian Alliance Against Defamation (GLAAD) today announced the launch of an Advertising Media Program as part of its national lesbian, gay, bisexual and transgender (LGBT) media advocacy and anti-defamation work. The program will officially launch during a reception for LGBT advertising professionals and allies where GLAAD will honor Levi’s Brand and Wells Fargo for their commitment to LGBT-inclusive advertising. The reception will be held Monday, May 18, 2009 at the Alvin Ailey Dance Studio (405 West 55th St, New York, NY).
“Words and images matter and can shatter stereotypes. Fair, accurate and inclusive media images prove that we are connected through common, human experiences,” said Neil G. Giuliano, GLAAD President. “These are images that we – and advertisers - have a responsibility to share.”
Leveraging GLAAD’s media advocacy and anti-LGBT defamation resources, GLAAD’s Advertising Media Program will monitor all forms of advertising and work to ensure fair and accurate representations of the LGBT community or demand action when defamation occurs. Most recently, GLAAD successfully advocated that a Virginia used car company pull offensive ads that referred to same-sex flirting as “not smart” from the airwaves and their Web site. The Advertising Media Program will also proactively advance inclusion of the LGBT community in mainstream advertising through advocacy work at advertising agencies and corporate advertising departments. GLAAD will maintain the online library formerly owned by Commercial Closet Association of over 4,000 LGBT-inclusive ads.
“Advertising plays a vital role in how people view the world and our community,” said Rashad Robinson, Senior Director of Media Programs at GLAAD. “We are thrilled to expand our media advocacy work on behalf of the LGBT community to call for fair, accurate and inclusive advertising and hold advertisers accountable for anti-gay defamation.”
To celebrate the launch of the program, GLAAD will honor Levi’s Brand and Wells Fargo with Special Recognition Awards. GLAAD is also planning an Advertising Media Awards for later this year.
Levi’s Brand won the 2008 Images in Advertising Award for Outstanding Commercial for a commercial which depicts a young male pulling on a pair of Levi’s jeans as the street below him comes crashing through his floor, leaving him face-to-face with an attractive stranger in a nearby telephone booth. The two men walk off while holding hands. Levi’s has had a long involvement with the LGBT community as exemplified by the “Support of Gay Marriage” campaign, the “Inside Out” campaign and the recent “Logo Unbuttoned” campaign. Levi’s ads perpetuate the company’s history of LGBT inclusive business practices and marketing outreach. In 1992, Levi Strauss & Co. became the first Fortune 500 company to extend full benefits to the same-sex domestic partners of employees.
Wells Fargo has consistently supported the LGBT community by being one of the first financial institutions to reach out to the community with targeted advertising and sponsorship of LGBT causes and organizations. Wells Fargo has a long standing commitment to speak to our community through advertising for not only financial related products but also in company recruiting and fostering an inclusive workplace. As a result of its long standing support to LGBT causes, anti-gay activists initiated a boycott of Wells Fargo in 2005. In spite of anti-gay activists, the company remains a strong ally to our community.
Tickets for the reception are $25 and will be credited to tickets for the Fall 2009 Advertising Awards. They can be purchased at www.glaad.org/events. Sponsors of the event include ABSOLUT® VODKA, DRAFTFCB, Levi’s Brand and Wells Fargo. Media partners include Gay City News, Manhattan Chamber of Commerce, PinkBananaMedia.com and TheMenEvent.com.
About GLAAD
The Gay & Lesbian Alliance Against Defamation (GLAAD) is dedicated to promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation. For more information, please visit www.glaad.org.
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Private dick meets public honors
An age-old Hollywood rule states that if an actor comes out publicly as gay, his career is over. Chad Allen not only broke that rule, he smashed it to pieces. His acting career has thrived since he came out, in roles both gay and straight, and some of his best opportunities came along specifically because he’s gay.
Allen will be honored for his groundbreaking work at the 20th Annual GLAAD Media Awards on Saturday night, May 9, at the Hilton San Francisco. The event will be hosted by comedian Chelsea Handler of E! TV’s Chelsea Lately. Oscar-winning Milk screenwriter Dustin Lance Black will receive a Special Honor, and Mayor Gavin Newsom will present a Local Hero Award to San Francisco filmmakers George Callan and Mike Shaw for their film The Pursuit of Equality.
Special guests include finance guru Suze Orman, Sex and the City hunk Jason Lewis, Queer as Folk’s Robert Gant, Milk producer Dan Jinks, Calpernia Addams, Megan Cavanagh, Gabrielle Christian, Michelle Clunie, Laverne Cox, Wilson Cruz, Mandy Musgrave, Simon Rex, Eduardo Xol and TV’s Judge David Young. Musical performances will include violinist Nadja Salerno Sonnenberg with the New Century Chamber Orchestra, and out gay singer Matt Alber. See Private dick meets public honors
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