MoxieQ Launches First Mobile “Gay Sensibility” Destination for Consumers Who Want the Gay POV
Posted on June 10, 2009
Filed Under Uncategorized
MoxieQ, the first mobile-centric gay entertainment publisher, today announced its official launch as a mobile and online entertainment destination with a gay sensibility. MoxieQ was founded by two pioneers in the mobile advertising industry — Heidi Lehmann, co-founder of Third Screen Media (which was acquired by AOL in May 2007) and Kim Olson, a founding member of the Sprint Mobile Media Network. The service appeals to the more than 16 million, $712 billion-spending members of the LGBT (lesbian, gay, bisexual, and transgender) community as well as other consumers who want the gay perspective.
The Premier Gay Mobile Entertainment Destination
The publisher debuted its editorial talents at the GLAAD Media Awards in New York, March 28th and in LA, April 18th, where MoxieQ media personalities Ryan and Caroline, formerly of Clear Channel’s Pride Radio, conducted red carpet interviews with celebrities including Suze Orman, Tyra Banks, Judith Light, Kathy Griffin and Wilson Cruz. The GLAAD awards recognize accurate and fair LGBT portrayals and news content in the media.
“We are proud to share our TV ‘Gayed’ weekly guide to what’s LGBT on TV and outstanding LGBT-inclusive commercials from GLAAD’s online ad library with MoxieQ as they bring important and entertaining content to our community on the go,” said Neil Giuliano, President of GLAAD.
Leading Brand and Celebrity Partners
MoxieQ partners include a number of leading LGBT celebrities and brands: BRAVO’s “The Fashion Show” personality and underwear designer Andrew Christian, DishMiss, Gay Cities, GLAAD, LOTL, Ryan and Caroline, Under the Pink Carpet and Witeck Combs Communications.
“I am excited to have my products featured in the ‘Daily Briefs’ section of MoxieQ,” said Andrew Christian. “My viewers and customers are young, hip, and on the move which means the mobile channel is a primary way for them to discover new products. MoxieQ is a perfect match for us to expose our latest designs directly to our target consumer.”
For Advertisers Targeting the LGBT Community
MoxieQ exclusives deliver sassy, short-form content such as Test your Gay IQ, Psychic Snacs (“gay” horoscopes), Ask Mr. Moxie, “Bite, Sip and Buy” recommendations for gay and green businesses, and up-to-the-minute Gay Weather.
“The LGBT and LGBT-friendly demographics are a perfect fit for both mobile and advertising, with an audience that is increasingly looked to by the mainstream consumer as trendsetters with tremendous influence and insight into what is hot and cutting-edge,” said MoxieQ founder and CEO Heidi Lehmann. “MoxieQ is designed to provide both a primary source of entertaining content and interactivity with a gay twist and an extremely targeted environment for brands who want to reach this valuable community.”
MoxieQ is designed to appeal to the gay community and people who want access to fun and irreverent gay themed content, games, and “in the know” advice and insights. The destination is ad-supported with future revenue models to include premium, syndicated and online content. MoxieQ Media is available now on the mobile phone at: http://m.moxieq.com or on the web at www.moxieq.com.
About MoxieQ Media, Inc.
Based in New York City, MoxieQ is an entertainment and advocacy site with a gay sensibility. It features original, syndicated, and user generated content, formatted for mobile phones and the PC. MoxieQ’s unique mix of information, games, recommendations, audio, video and interactivity, captures the irreverence and trendsetting perspective of this hip and influential demographic. Through MoxieQ, Fortune 500 brands will be able to reach the LGBT market directly. For more information, visit us at http://m.moxieq.com or www.moxieq.com.
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