Group Begins Ad Blitz Against Same-Sex Marriage
Posted on May 28, 2009
Filed Under Uncategorized
The National Organization for Marriage, a conservative Christian group that has fought efforts to legalize same-sex marriage in California and in the Northeast, has set its sights on New York with its latest media campaign.
Beginning Thursday in the New York City and Albany markets, the organization will run a 30-second television commercial that warns of unanticipated social consequences if the state allows gay couples to marry.
Echoing a theme that was used in turning public opinion against same-sex marriage in California in a vote last fall, the commercial suggests that children will be taught about homosexuality in schools.
“And it’s not just kids who face consequences,” the narrator says over foreboding music. “The rights of people who believe marriage means a man and a woman will no longer matter. We’ll have to accept gay marriage whether we like it or not.”
The commercial closes with a shot of the Capitol as the number for the State Senate switchboard flashes on the screen. The Senate must act in the next four weeks if it is to pass a same-sex marriage bill before the Legislature adjourns. The Assembly passed the bill this month, and Gov. David A. Paterson has pledged to sign it.
The National Organization for Marriage said its initial ad spending, which includes the television commercial and a radio spot, was just over $100,000. That campaign will run through Sunday.
The group said it hopes the commercial, which is intended to raise doubts about an argument made by advocates for same-sex marriage — that allowing gay couples to marry is simply a matter of fairness and equality — will give opponents a louder voice in a debate that has been dominated by the other side. See
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