"I’m Glad I Failed" seeks to educate youth, increase awareness among crisis and suicide prevention helpline for lesbian, gay, bisexual, transgender and questioning (LGBTQ) youth
Posted on August 14, 2008
Filed Under Gay News Blog
The “I’m Glad I Failed” campaign, developed by Better World Advertising, seeks to educate LGBTQ youth about The Trevor Helpline and raise the consciousness of broader audiences to the potentially life-shattering consequences of intolerance.
The series of print and online advertisements feature four young people, representing those who attempted suicide because of intolerance and harassment, and expressing how glad they are that they did not complete suicide because their lives have since changed for the better. The vignettes deliver the powerful message that the despair leading to suicide can be resolved in a way that leads to a happy and fulfilling life. The Trevor Project seeks to place the advertisements pro-bono in media outlets and on Web sites nationwide.
“It is significant that our first social marketing campaign will launch during National Suicide Prevention Week because suicide is one of the top three killers of all young people, and LGBTQ youth are up to four times more likely to attempt suicide than their heterosexual peers,” said Charles Robbins, executive director, The Trevor Project. “It is time for young people to rise above homophobia and work together to create inclusive, respectful environments for one another.”
The “I’m Glad I Failed” print and online advertisements can be downloaded free of charge at TheTrevorProject.org/
About The Trevor Project
The Trevor Project is a 501(c)(3), non-profit organization that operates the only nationwide, around-the-clock crisis and suicide prevention helpline for lesbian, gay, bisexual, transgender and questioning youth. The Trevor Helpline, 866-4-U-TREVOR, is a free and confidential service that offers hope through its trained counselors. The Trevor Project also provides lifesaving guidance and vital resources to parents and educators in order to foster safe, accepting and inclusive environments for all youth, at home and at school. The organization was founded by three filmmakers whose film, Trevor, about a gay teenager who attempts suicide, received the 1994 Academy Award(R) for Best Short Film (Live Action). For more information please visit TheTrevorProject.org.
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