Same-sex marriage ruling creates boom for jewelers
Posted on July 18, 2008
Filed Under Gay News Blog
It’s not that multi-colored rainbow sapphire jewelry is new to Matilde Parente’s Libertine boutique shop in Indian Wells - she’s carried the designs for two years.
But when the California Supreme Court delivered its landmark ruling in May allowing same-sex marriage, Parente had an epiphany: Why not market the colorful jewelry to gay couples planning to wed?
“I wanted to get some more of the styles that might be more popular,” Parente said, referring to the desert as “same-sex marriage capital, USA.”
She’s one of several Coachella Valley jewelers looking to capitalize on the new same-sex marriage ruling.
So, Parente doubled her inventory of rainbow sapphire jewelry, hoping to attract business from same-sex couples looking for unique pieces to celebrate their nuptials.
She had three same-sex couples buy rainbow wedding bands in the weeks following the court ruling, Parente said.
“For my little store, that’s a big deal,” she said.
In addition to jewelers, wedding planners, florists, cake-designers and other wedding-related business across the state hope to cash in on the influx of same-sex marriages.
A UCLA study released in June estimated same-sex weddings would boost California’s economy by more than $680 million during the next three years. It estimated about half of the state’s 102,600 same-sex couples would marry.
Same-sex marriage ruling creates boom for jewelers
The Desert Sun - Palm Springs,CA,USA * Tags = gay men gay news lesbian news transgender bisexual
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