Bravo tops survey of gay-friendly companies
Posted on May 14, 2008
Filed Under Gay News Blog
NBC Universal’s Bravo emerged as the most “gay-friendly” company, according to a survey from Prime Access and PlanetOut.
Four of the top five brands ranked were from the media and technology sectors. Following Bravo were Apple, Showtime and HBO.
It was 52% of gay consumers polled who recognized Bravo, which has aired many series featuring gay personalities including “Queer Eye for the Straight Guy” and “Working Out,” as gay-friendly. Bravo also was perceived as highly gay-friendly among straight consumers (28%).
Among gay consumers, Apple finished second with a 39% score, followed by Showtime (35%) and HBO (34%). The list was rounded about by nonmedia companies including Absolut, Levi’s and American Express.
None of the companies perceived as least gay-friendly was in the media and technology sector. Top finishers included BP, Gilette, Cadillac and Kraft. Bravo tops survey of gay-friendly companies
Hollywood Reporter, United States
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