A group of cat-lovers has redecorated a London Tube station, replacing adverts with pictures of cats.
If you happen to live in Clapham Common, we’re hoping you are a cat person as opposed to a dog one.
The London Underground station today saw a feline-themed transformation, as all adverts were replaced with snaps of cats.
While some commuters think the change is just purr-fect, the group behind the campaign say it’s more than just another “clever marketing stunt.”
The group – called the Citizens Advertising Takeover Service, (CATS, obviously) – say they want to give passengers a break from the constant advertising on the underground.
The aim is to provide a “relaxing, fun and light-hearted” space free from commercial adverts.
Launching in April, the group used Kickstarter to raised the £23,000 needed to pay for the idea.
“We hope people will enjoy being in the station and maybe think a bit differently about the world around them,” organiser James Turner wrote in a blog post.
“Instead of asking you to buy something, we’re asking you to think about what’s really valuable in your life. It might not be cats, but it’s probably something you can’t find in the shops.”
Turner is the founder of Glimpse – a collective for creative people who want to “use their skills for good.”
All 68 adverts in the station have now been replaced with the photos which feature stray cats from two rescue charities, Battersea Dogs and Cats Home and Cats Protection.
One of the posters shows cats sent in by members of the public, who each donated £100 to make their pet famous.
The head of catteries at Battersea, Lindsey Quinlan, said: “We’re thrilled that Battersea cats are among the stars of these posters.
“We care for over 3,000 rescue cats a year, so hopefully this campaign will encourage lots more people to visit our centres and consider rehoming our fantastic felines.”