Making your morning cup of Joe just got a whole lot sexier thanks to Tom of Finland.
A new range of coffee packets will feature some of the tamer of the risqué drawings by Finnish artist Touko Laaksonen.
The company will release both ground coffee and whole beans, reports YLE.
The packets of the coffee will feature one of four different illustrations of the male subjects of Laaksonen’s art.
The Robert Paulig Roastery will be selling the art-covered packets, and the blends will be named ‘Built Bold’ and ‘Heavy Duty’.
“Coffee in Finland is almost sacred and in selecting a coffee it is easy to get stick with safe and familiar products. We encourage everyone to make coffee an adventure and to take tom’s men along for the ride,” says Juhani Oranen, the CEO of Robert Paulig Roastery.
The Finnish postal service Itella announced a line of stamps back in 2014 featuring the art of Tom of Finland – who inspired the look of Freddie Mercury and the Village People.
However, Finnish supermarket chain Halpa-Halli has refused to stock the stamps, claiming they could “offend” customers.
The artist, real name Touko Laaksonen, died in 1991 but remains an influential figure in the gay art scene, and is one of Finland’s most well-known figures.
An earlier biopic, which was rejected by the artist’s estate, is believe to be unrelated to the new project.
The story of the man behind the iconic Tom of Finland drawings is to make it to the big screen in the form of a documentary film.
The artist, Touko Laaksonen, will be the subject of a film directed by Dome Karukoski which will debut at the Berlin Film Festival.