The sports star wants to ‘add a splash of colour to your life’…
Footballer Cristiano Ronaldo has taken part in a colourful new ad campaign for his line of underwear, CR7.
The shots show Ronaldo getting splashed with paint – meant to symbolize the “colours of the world”, according to the sports star.
“Our bodies are a blank canvas and underwear is the first thing we put on, so why not start the day well and add a splash of colour to your life!” he wrote on Instagram.
“It was really fun and it was good to be taken out of my comfort zone,” he added in a press release.
“I do a lot of shoots but this really was something that I’ve never done before and I didn’t know what to expect!
“At first I was nervous – it’s not every day that you have people throwing coloured pigments at you — but after five minutes I felt completely at home!”
Last year, a French TV host claimed that the football ace was in a relationship with his close friend, Badr Hari.
“Ronaldo takes three or four jets a week to see a friend in Morocco to cuddle,” he said, leading to shocked gasps from the audience.
His comments came after the Real Madrid striker and his new BFF jokingly shared a series of snaps of their recent bromantic holiday.
During one such trip, heavyweight kick boxer Hari posted a photo on Facebook of him holding up Ronaldo.
“Just married,” the caption said. “Always there to pick you up, bro.”
Other snaps of the trip shared a candle-lit image of a traditional Moroccan meal, as well as a picture of the pair post “wedding”.
Ronaldo’s love of fashion, accessories and grooming has made him the subject of gay rumours in the past and he has been voted a gay icon by several publications.
However, he has shrugged off the adulation, saying: “I’m at ease with my sexuality so it’s not a problem for me.”