The sports star wants to ‘add a splash of colour to your life’…

Footballer Cristiano Ronaldo has taken part in a colourful new ad campaign for his line of underwear, CR7.

The shots show Ronaldo getting splashed with paint – meant to symbolize the “colours of the world”, according to the sports star.

“Our bodies are a blank canvas and underwear is the first thing we put on, so why not start the day well and add a splash of colour to your life!” he wrote on Instagram.

“It was really fun and it was good to be taken out of my comfort zone,” he added in a press release.

“I do a lot of shoots but this really was something that I’ve never done before and I didn’t know what to expect!

“At first I was nervous – it’s not every day that you have people throwing coloured pigments at you — but after five minutes I felt completely at home!”

Last year, a French TV host claimed that the football ace was in a relationship with his close friend, Badr Hari.

“Ronaldo takes three or four jets a week to see a friend in Morocco to cuddle,” he said, leading to shocked gasps from the audience.

His comments came after the Real Madrid striker and his new BFF jokingly shared a series of snaps of their recent bromantic holiday.

During one such trip, heavyweight kick boxer Hari posted a photo on Facebook of him holding up Ronaldo.

“Just married,” the caption said. “Always there to pick you up, bro.”

Other snaps of the trip shared a candle-lit image of a traditional Moroccan meal, as well as a picture of the pair post “wedding”.

Ronaldo’s love of fashion, accessories and grooming has made him the subject of gay rumours in the past and he has been voted a gay icon by several publications.

However, he has shrugged off the adulation, saying: “I’m at ease with my sexuality so it’s not a problem for me.”