Honey Maid has really outdone itself with this trés emotional new video for Valentine’s, or as they call it ‘Love Day’.

When US-based food company Honey Maid launched its ‘This is Wholesome’ ad last year which was inclusive of all families, it shot down all negativity with an amazing response, literally turning it into love.

Honey Maid

The new video, launched this week, features a gay kid coming out to his mum, a couple of adopted brothers explaining why they really are brothers, and a trans guy talking with his mum about his transition.

When the gay kid comes out, his mum says: “I knew you were, hun… I love you no matter what in the world. Don’t you know that?”

Another guy talks about his birth parents, and his adopted, saying he is grateful he was put up for adoption, but also that he’d love to have a relationship with his birth parents.

Honey Maid 4The adoptive brothers say: “A lot of people don’t understand what adoption really is. We have to explain things to people a lot. It’s not hard and confusing for us…

“Yeah. We’re brothers!” they say with an embrace.

Honey Maid 2

The grandmother of a girl coming out says “nothing would stop me from loving you”.

The trans guy tells his mum: “I think i’ve opened up to you and dad since I transitioned.” His mum replies: “You have to realise that as a parent, there is nothing that I wouldn’t do for you.”

Katrina Plummer, Honey Maid’s equity brand manager, said the ad hoped to represent real families.

“Of course there are going to be times when people might not agree but the overall response has been overwhelmingly positive,” Plummer said.

“People can really relate to these families and these stories and these situations that we are showing.”


Check out the video below: