A new campaign has been launched by one of the world’s most popular porn site.

Although many people visit adult entertainment sites for reasons of a personal nature, one of the world’s biggest porn sites is now giving its users the chance to spread the love – with the world’s whales.

In a month-long event, Pornhub is donating 1 cent for every 2,000 video views on its site to whale research and conservation.

All funds will be sent to Moclips Cetological Society – which is a nonprofit devoted to protecting whales.

“We’re doing this specifically because it’s a brand-new way for us to lend a hand in terms of supporting causes that might not have a large enough platform behind them,” Pornhub’s vice president, Corey Price, told BuzzFeed News.

“We’re not really looking to ‘get’ anything out of it,” he said, “other than to really champion the potential for responsibility and social good that our company is capable of.”

In 2014 alone, Pornhub claimed over 78.9 billion videos were viewed on its site.

The site says is it hoping to raise at least $30,000.