The slogan for this year’s Eurovision Song Contest is getting a lot of attention…
The European music contest, which will be held in Stockholm in May, is renowned for its large gay following and passionate LGBT fanbase.
With this in mind, we can’t help but wonder if something got lost in translation when Swedish broadcaster SVT decided the slogan should be ‘Come Together‘.
The official branding follows previous boring mottos including ‘Building Bridges’, ‘JoinUS’ and ‘Feel Your Heart Beat’ – but the internet seems way more interested this year.
You can Come Together, an official statement explains, either in the stadium or on the sofa. And that logo? It represents “seeds”.
Eurovision Communications Manager Lotta Loosme said: “The symbol consists of a variety of sparkling seeds, which are combined into one unit.
“[It] carries with it a lot and you can interpret it in different ways, but the idea was to start from a dandelion was something we liked.
“Most people can relate to it. It has an enormous growth potential, it is widespread across Europe and it can move.”
A statement explained: “This year’s slogan refers back to the theme that is collected, a theme that also accords well with the host city’s values of a Stockholm for all.
“Come Together also conveys that people are more than welcome to experience the Eurovision 2016, either on site in the Globe or the sofa. Come Together relate to our symbol, but also links to the history of the Eurovision Song Contest carry with them and that is just as relevant today.”
Lotta Loosme added:”I hope the fans and the rest of Europe will have the same feelings that we do… we are very proud and happy.”
So are we, Lotta.
It was recently confirmed that the UK is set to hold a national selection to choose its Eurovision entry – and the host isn’t shy of an innuendo either.
Bake Off’s Mel Giedroyc will host the live TV selection show next month, with six shortlisted acts competing for a ticket to Stockholm, and the honour of representing the UK at the Eurovision Song Contest 2016.
Meanwhile, 2015 Eurovision winner Mans Zelmerlöw will make a comeback in May – co-hosting the contest alongside Swedish TV host Petra Mede.
We can’t wait to all Come Together for the Grand Final on May 14.
— Jacob (@jacobbakes) January 25, 2016