The Canadian Prime Minister has taken a strong line on women’s issues and a need for feminism since taking office in November.

Justin Trudeau spoke at the World Economic Forum about the need for men and boys to be included in the dialogue about feminism.

He said it is so important for women and girls to be inspired and empowered, and he is proud to work with his wife on initiatives to ensure that happens.

But he went on to say boys have to also be educated about why feminism is necessary.

In the video, he says: “We shouldn’t be afraid to use the word feminist. Men and women should use it to describe themselves whenever they want.”

“I personally convinced a number of extraordinary women to step forward, as well as a number of extraordinary men, at a time when politics can be very very divisive.

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“Study after study have shown that if you ask a man if he wants to run for office his first question is likely to be: ‘Do I have to wear a tie every day?’ And if you ask a woman if she wants to run for office, her first question is usually, ‘Really, why me?’ Let’s start rewarding politicians and companies who aren’t driven by a macho approach,” Trudeau continued.

Trudeau, on being sworn in in November, did something pretty special when appointing his new Cabinet.

Trudeau appointed the Cabinet, which is made up of a totally gender-equal team. 50% of those appointed to Cabinet positions are women.

It may be no surprise then to learn that he’s already inspired a lusty fan-made tribute, in the form of steamy erotic ‘fanfiction’.

Watch the video below: