New York City has unveiled a proposed new plan to tackle HIV.

The new campaign promoting safer sex encourages people to use condoms as well as PrEP.

Inspired by a 22-year-old man who had recently been diagnosed with HIV, a kit containing PrEP, lube and condoms may be given out to people most at risk in the city.

Dr Demetre Daskalakis, who treated the man, told the New York Times of the kits: “I thought, you know, this is brilliant.”

PreP social media image

After taking a picture, he asked an industrial designer to take a look.

The city hopes to hand out the kits, some of which may include PrEP for those most at risk, after being evaluated by a physician.

The campaign would also link patients to health insurance providers to continue their care affordably.

The Play Sure campaign also aims to shine a positive light on HIV and STI prevention – without using scare tactics.


It aims to target sexual, gender and racial minorities who are shown to be most at risk of becoming HIV positive.

The scheme hopes to allow recipients to get the most appropriate care required.

PrEP is gaining support, particularly among politicians, but started off controversial.