Olympic diver Tom Daley is the latest celebrity to back Pride in London with a show of support.
The 19-year-old star shared his #FreedomTo message on Instagram this morning.
For Daley, Pride means “#FreedomTo represent my county.”
The Plymouth born gay diver, who won bronze at the 2012 Olympics, moved to London in order to be closer with his boyfriend, Dustin Lance Black, this year.
He told PinkNews: “The freedom to love who you choose is a fundamental human right in a liberal society and LGBT people in London and across the UK will always have our support.”
Broadcaster and actor Stephen Fry also published a #FreedomTo message.
— Stephen Fry (@stephenfry) June 24, 2014
Pride in London takes place on Saturday. This year’s Eurovision winner, Conchita Wurst, is the headline act.