Frozen food giant Findus has released an Italian advert which features a man coming out to his mother.
The controversy comes just ten months after Italian pasta giant Barilla came under fire after its chairman said he would “never feature an ad with a gay family”.
In the advert for Findus, a man named Lucas invites his mother over for dinner at the flat he shares with Gianni.
After making microwaveable Findus meals, and surprising his mother who thinks he made the food fresh, he says: “Mum, I have another little surprise – Gianni isn’t only my flatmate, he’s my partner”.
His mother replies: “My darling, I already got that”, and then touches his hand.
The ad has been praised by gay rights advocates in Italy.
The video is available to view below