The American Family Association has claimed that by pledging not to discriminate against their customers, Mississippi businesses are ‘bullying’ Christians.

The campaign was born after the state’s Governor, Phil Bryant, signed a ‘religious freedom’ law, protecting businesses who discriminate against gay customers.

The bill prevents authorities from placing a “burden on a person’s right to the exercise of religion”.

Equality Mississippi says in two weeks it has distributed over 500 of the stickers, which state: “We don’t discriminate – If you’re buying, we’re selling!”

AFA spokesman Buddy Smith said: “If you do that, you are agreeing with these businesses that Christians no longer have the freedom to live out the dictates of their Christian faith and conscience.

“It’s not really a buying campaign, but it’s a bully campaign, and it’s being carried out by radical homosexual activists who intend to trample the freedom of Christians to live according to the dictates of scripture.

“They don’t want to hear that homosexuality is sinful behaviour – and they wish to silence Christians and the church who dare to believe this truth.

Benson Hill, president of the Equality Mississippi Foundation, said at their launch: “Through this program, customers will know which companies are dedicated to providing their goods and services to all, without discrimination of any kind.”

The new law is due to take effect on 1 July.