When US-based food company Honey Maid launched its ‘This is Wholesome’ ad last month which was inclusive of all families, it did not expect to see a strong negative backlash.

What the company did do with the negative comments, including those from organisations such as One Million Moms, however, is turn them into love.

Hiring two artists, the comments were literally transformed into a mural of the word ‘love’.

The video of the project also notes that the company received more than ten times as many positive comments, compared to negative ones.