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A luxury lifestyle magazine aimed at gay men has made its debut in the UK, feauturing a steamy photoshoot with Olympic diver Chris Mears.

Winq has launched today in the UK, from Stream Publishing, and features exclusive political, current affairs, lifestyle and fashion content including a photoshoot with Olympic diver Chris Mears who models this summer’s swimwear collections.

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The UK edition of Winq is published in addition to the International Edition currently published out of Amsterdam.

The new edition includes a column by gay soldier James Wharton and features Collin Crummy as Culture Editor and Markus Bidaux as Travel Editor.

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Cover priced at £4.95, the March/April edition, on sale from today features exclusive interviews with singer Boy George and Jared Leto, who is widely-tipped for Oscar success on account of the Dallas Buyers Club.

TV chef Yotam Ottolenghi also comments on marriage and gay fatherhood, as well as current affairs content from PinkNews.

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Darren Styles, Stream Publishing Managing Director and Winq Publishing Editor says: “Our Dutch colleagues established, as far back as 2005, a magazine that grew an enviable reputation for its sophisticated blend of style, wit and intelligence. Now here it is, Made in England. This is a different kind of gay magazine for a community that’s increasingly developed, fast-maturing and at ease with itself. It’s more than time for a sector flagship publication that gathers together people, politics, current affairs, style, travel, culture and health into a relevant whole and speaks to a key demographic.”

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“I believe Winq fulfils that role, and then some. Our content delivers that, our first-rate editorial team delivers that and even our advertisers have delivered that. Many have come to the sector anew, given an environment that better reflects their brands and products. Winq is a brilliant addition to our stable of titles.”

Winq is available to buy today in print and from the app or android stores. See the website for more information.

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Oh yeah, did we mention it includes a swimwear photoshoot with Chris Mears? A behind the scenes video is available to view below