British Olympic diving star Tom Daley has been announced as the new face of a new adidas range of “fresh and stylish” clothes aimed at a young market.
He has now been featured as a model in the launch of the new adidas NEO Label
“It’s great to be working with the adidas NEO Label, a brand for teens with stylish and easy to wear looks – perfect for living your style,” Daley said.
“The jumper I wore for the NEO shoot is one of my favourites at the moment. It’s a twist on a standard jumper and it’s exactly what I like to throw on after training with a pair of jeans.”
Daley has said he will wear items from the NEO range for the final of ITV’s Smash this Saturday.