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Coca-Cola deletes photos of gay rights protest against its Sochi 2014 sponsorship

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  1. postopgirl 30 Dec 2013, 8:26pm

    This comes as no surprise in wake of the Irish version of the ad having gay in which the marriage couple are deleted from the version to be shown there, shame on Coca Cola, shame on them for sponsoring the Sochi hate Olympics too, we can only guess what goes through advertisers minds, I will no longer buy Coca Cola as they do not defend LGBT rights

  2. Well, of course they did.

  3. Alice Denny 30 Dec 2013, 8:56pm

    Posting the pics was one of the coolest things C-C could have done for their image after all these years of pushing the happy-sappy all inclusive brotherly/ sisterly joyous celebration of humanity. turns out it was all a sham. Well there’s a surprise. or was it? Surprise us C-C. Speak out now against repression and persecution and all might be forgiven.

  4. It would be great if some boycotting would have an effect but I fear that Coke is just too big to be affected by our minority, even if some Gay establishments switched to the rival. Many places that sell Coke don’t stick other colas. For my part I will drink Pepsi whenever it is available.

  5. David Waite 31 Dec 2013, 3:33am

    Perhaps the best attack against a behemoth like Coca Cola is ridicule. Here are a couple of lines to use; no doubt smarter and younger readers can easily top these:
    “Drinking Coke will turn you straight (and rot your liver).”
    “Constipated? Get yourself Putin with Coke.”
    To avoid lawsuits, always use non-copyright “Coke” instead of copyright-protected “Coca Cola.”

    1. I agree, it would be great to see examples of graphics being shared across social media during the games.
      I would love to see a campaign to get a # trending for each week of the games, exposing Coca Cola and Russia for their bigotry, and images flooding Facebook and Tumblr.

      I think people should be thinking about passive protests for when the games are on, and see just how much we can overshadow any positive message.

      It would be nice to see some LGBT campaigning groups making plans now to use social media to spread a message during the games.

  6. Are you guys boycotting the BBC and ‘national treasure’ Clare Balding for opting to cover the Sochi Olympics? The BBC would never have dreamt of covering the rebel rugby or cricket tours of South Africa back in the day, and rightly so, so why are they choosing to cover this? Same goes for the Qatar World Cup…

    No, of course you aren’t, because the BBC gets a free pass on this from activists whereas private enterprise is always a target – all the better if it is American. In fact even better if it is that all-American symbol of hated Yankee imperialism that is Coca Cola.

    Nor do I see you all calling for boycotts of VW cars, Omega watches, Panasonic and Samsung electrical goods, Proctor & Gamble brands (such as Fairy Liquid, Duracell, Febreze, Arial, Daz, Vicks, Gilette, Old Spice, Oral-B and Head and Shoulders) or cutting up your Visa cards and opting for MasterCard. All of them are ‘partners’ of the Sochi Olympics.

    1. Coca Cola has a lot more to answer for. It has been a sponsor for decades, even sponsoring the Nazi Olympics in ’36.

      Then there’s its use of hired militants to attack campaigners in South America and its poisoning of groundwater in India.

      Of course, there’s also the removal of a gay couple from their ad in Ireland.

      I will not be watching this on the BBC (I don’t trust the BBC to tell me the weather anyway). I’ll also boycott McDondalds, as I have for more than five years now.

      Bitching about what other people are boycotting makes you look foolish. Just what are you planning to do to make any impact at all?

      Boycotting Coca Cola successfully will change things, not just for them. It sends a message that other companies can and will be targeted too, and will make them reconsider who and what they involve themselves with.

      1. Frank Boulton 5 Jan, 4:01am

        I agree entirely, Bloke Toys, and I have already boycotted Coca Cola, MacDonalds and BBC programmes. I find it hard convincing other LGBTI people to do the same but I’ll be damned before I pay one cent towards a regime that persecutes my LGBTI brothers and sisters. For those, who wish to boycott products and services, which support homophobia, let the company concerned know that you’re boycotting them and why. This matter doesn’t end after the Sochi games or even after the repeal of Russia’s anti-gay legislation. The onus now lies on these companies to prove that they have adopted ethical business practices before I ever buy their products again.

    2. Your broad point is a valid one, but on some of the specifics you’re wrong I think. For one thing, I’m guessing people are going on about boycotting Coca-Cola because this article is about Coca-Cola. If it were about one of the other companies, the comments would probably be about those companies too. Nevertheless more widely (i.e. away from this site too) Coca-Cola has attracted more criticism than any of the other companies. I’m guessing that’s because it’s the biggest, most recognised and well-known of the brands you mentioned.

      Saying the BBC gets a free pass on here suggests you don’t come here often. The BBC is routinely described here as pandering to stereotypes and rejecting to represent us fairly, and of being a platform for all sorts of homophobia and vitriol.

      I expect people are thoroughly sick of me making this point now, but in terms of what you think the BBC should broadcast, if the Olympics were in the US would that be OK? Doesn’t that country deserve to be boycotted too for its aggressive and illegal foreign wars and endemic racism? Should the London Olympics have been boycotted for our role in Iraq, our “extraordinary rendition”, our routine deportations of queer asylum seekers, our young black men dying in police custody, our passive police attitudes to rape? This isn’t some attempt to say “gotcha”, I’m just not sure at what point these boycotts are supposed to take effect.

      As an aside Clare Balding does get on my nerves. She’s pretty much everything I hate about the BBC.

  7. This winter olympics is doomed to failure, being a complete wash out. A few weeks away and terrorism is rife in the region , what idiot tourist would put their security at risk by visiting the dump? Coca cola has backed a real loser this time and hopefully lose out big time for their bigotry. Also , I don’t drink coca cola as it rots your teeth, cause’s heartburn, intestinal decay and liver dysfunction. I also have read it can create impotence.

  8. what surprises me is that coca cola headquartered in atlanta ga is one of the most gay friendly companies in the world but I am not surprised at anything big business does .. if I had been one of the protesters I would have been proud to have my picture on coca colas website .
    and I would hope that they would also ask my permission to use it in all ads concerning the olympic games . what a great thing it would be for coca cola to show even with all the money involved in the olympics they still see the need and our right to protest them and the sochi games . ,,,

  9. Axel Miron 25 Jan, 1:47am

    The Coca-Cola Company has a perfect HRC business workplace score and is an HRC member. They seem like a firm supporter of LGBT rights. What they’re doing is probably a business decision, company’s do what they think will get them more exposure. Of course if it backfires it would’ve of been a mistake for them. Simple: Big businesses care about sales and money. Not being anti-gay, I’m an awesomely proud LGBT person. Business is business for Coke.

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