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Hallmark apologises and removes ‘Deck the Halls’ jumper which omitted the word ‘gay’

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  1. Ryan Jaymes 1 Nov 2013, 2:58pm

    Why change?? “fun” is definitely not the right word and now it just looks stupid. There should be no offence taken to the word “gay” being on a jumper, especially as they’re lyrics to a well known Christmas song. Anyone complaining is clearly sad, pathetic and bored.

    1. Staircase2 1 Nov 2013, 4:45pm

      The people complaining are those agreeing with YOU – it was clearly stupid for Hallmark to think they ‘should’ remove the word ‘gay’ and replace it with the anodyne, overused Americanism ‘fun’ instead…

  2. I do not find it offensive that the word was changed. It is so stupid that anyone is this sensitive.

  3. This is what happens when we live in a world of blame culture and where some are all too ready to throw the race/hate/homophobe card for insignificant matters. All the while stuff like this trivialises serious homophobic crime and in many ways feeds the bigotry. I can read the daily mail headline now and hear the chorus of the religious bigots screaming of the gay agenda taking over Christmas.

    Hallmark should have just left the word gay in, but I guarantee had they, we would be reading this story flipped around on its head.

    1. Spanner1960 4 Nov 2013, 8:18pm

      The problem is though, you have to see it from Hallmarks’ angle, had they left the word ‘gay’ in, I doubt anyone bar the odd openly out gay people would buy it.
      That’s not accusing anyone, but just how the world turns. It would have been better had they just not done it at all.

  4. As Sherlock Holmes once said; “Once you separate the improbable from the impossible, what is left is the truth.”

    There was a time when Hallmark was pretty much the only and the biggest greeting card company in the U.S. Over the past three decades, other newer companies have popped up and offer cards that are in keeping with the changing ideas as to what is funny, romantic, political, as well as cards for other religious beliefs. As a result, Hallmark’s market share has seen a decline.

    Christmas time is generally the biggest sales season for any greeting card company, and all of a sudden, Hallmark introduces a new twist on an old theme, guaranteed to stir up feelings. To me, this is nothing more than a not so clever marketing ploy to get their name back into the fore, and it seems to have worked since everyone has their name on their lips at the moment. In large corporations, like this one, political correctness is laudable…as long as it helps the bottom line.

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