A day after Tesco was forced to withdraw two Halloween outfits after they were criticised for stigmatising people with mental health issues – PinkNews has learnt the retail giant has been selling an inflatable “Gay Best Friend” doll.

The supermarket censored the word ‘gay’ on its website in relation to a description of the product.

“If SEX in the City and Will & Grace taught us anything, it’s that g*y best friends are in this season,” the write-up said.

“We’ve had the manbag, we’ve had leg warmers and iPhone fever, now it’s time for the new craze.

“Although not much can be said for his own attire, your Inflatable g*y Best Friend is ready to give you fashion advice, tell you if your bum looks big and b**ch about everyone who doesn’t wear Jimmy Choo’s.”

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The word ‘gay’ was censored on Tesco’s website

“He may be rather quiet, but one look at that smiling, Gary Lineker-esque face and you know what he’s thinking…”You go girlfriend!”

It adds: “Ready with an inflatable bunch of roses to cheer you up after any break up or bad day, your new g*y Best Friend will be at your side whenever you need a hug.

“An ideal gift for Hen Nights, Birthdays and Christmas stocking fillers, inflate your personality and kiss your worries goodbye with the Inflatable g*y Best Friend!”

The product is described as being suitable for ages 3-4.

Dolls 2

PinkNews has approached Tesco for comment.