The chief executive of gay rights charity Stonewall has criticised supermarket giant Tesco for apparently selling an inflatable “Gay Best Friend” doll on its website.

In a statement to PinkNews, Stonewall Chief Executive Ben Summerskill said: “This is like trying to sell ice to Eskimos. We can’t imagine why any woman would choose to buy an inflatable gay best friend when there are two million of the real thing already available in modern Britain and most of them are much better looking than Tesco’s pale imitation.”

PinkNews was alerted to the item on Friday morning.

In relation to a description of the product, the word ‘gay’ had been censored.

“If SEX in the City and Will & Grace taught us anything, it’s that g*y best friends are in this season,” the write-up said.

“Although not much can be said for his own attire, your Inflatable g*y Best Friend is ready to give you fashion advice, tell you if your bum looks big and b**ch about everyone who doesn’t wear Jimmy Choo’s.

“He may be rather quiet, but one look at that smiling, Gary Lineker-esque face and you know what he’s thinking…”You go girlfriend!”

The product is described as being suitable for ages 3-4 and is available to purchase on Amazon and Ebay.