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Toys ‘R’ Us to drop gender stereotypes from advertising

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  1. My parents were strong believers in not enforcing gender constructs on me as a child – They watched, noted what I liked to play with, and were willing to go along with it rather than try to compel me. I’m grateful that they were so progressive (70s).

    It has long been a source of frustration that girls have toys to “train” them to an expectation of who women should be (dress up dolls, miniature versions of domestic chores and so on). And equally concerned that “boys toys” tended towards the aggressive. Happy to see that Toys R Us are going to move beyond all this nonsense – Although it is long overdue.

    That the second half the the article talks about Section 28 seems something of a non sequitur to me. Is there such a direct link between gender expectations/norms and anti-LGBT erasure in this case? Gendered toys affects all kids, not just LGBT ones.

    I applaud Toys R Us and would hope not to obfuscate their policy choice with correlation to other tangential stories.

  2. This is really great news if they follow through

  3. … and not before time. All ‘subliminal’ messages which marginalise gay kids need to be abolished. A friend refused to buy a new house which was marketed as boasting bathroom ‘His ‘n Hers’ sinks. He made his feelings known to them. To their credit, the company immediately withdrew the offending advertising.

    1. I don’t know what’s worse the disregard for homosexual couples or the fact that we live in a society that thinks it’s okay for for a bathroom to have two sinks……What a twisted world it is…

  4. Never saw any gender stereotypes in their adverts tbh, just a random giraffe…

    Lynx on the other hand are complete mysonistic t0553rs and proad of it.

  5. This is brilliant and ALL toy companies should do the same! As a child I played mostly with boys toys and some girls. My parents never stopped me. But I do remember having a friend at school who I played with, and his parents were very different. He wanted to play with dolls and they wouldn’t allow it. So I’d fetch some dolls to school and he’d fetch his trucks and cars and we’d play together.

    We really enjoyed playing together, but we did get picked on for it because we were both playing with toys that were not for us!

    Bringing in this kind of policy will help to put an end to this kind of thinking. It’s already encouraged in schools to allow children to play with what ever toys they wish, regardless!!

  6. As a girl who loved her dinkies, I’m very happy that Toys R Us will be more inclusive of non gender stereotypes.

    My neighbour’s big brother would play barbies with us all the time. Sometimes we didn’t even have to ask him. Play is play. It doesn’t mean you’ll be any less of a boy or girl, or any gender variant you feel is right for you.

  7. As a cis-gendered male, I did usually go for your typical “boy toys” like cars and trucks, but I also had a barbie ! Granted it was from a happy meal, but still. I never saw a difference between “boys toys” or “girls toys” really, and I always wanted one of those kitchen play sets girls used to get; they were cool !

    Luckily I never had parents who pushed me one way or the other, and let me play with what I wanted.

    I believe it’s progressive to make adverts and toys more gender neutral and not just to accommodate kids who don’t fit nicely into the “boy” or “girl” box but to just end the delusional 1950’s paradigm of what it means to be a boy or a girl already. I can’t stand the way boys and girls are conditioned to think they’re totally different species to be honest; sexual apartheid is gross

  8. More political correctness, there is more important things in life than children’s toys.

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