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Flora ad slammed for comparing coming out as gay to being shot through the heart

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  1. Well, a lot of dads *do* take their sons/daughters coming out quite badly. I know some people think the gay community should be permanently outraged, but this seems a lot of fuss over nothing.

    1. I’m quite shocked at you.

      You really don’t think that being referred to as something so negative it’s like shooting your dad in the heart is worth a little outrage then I dont know what would upset you.

      1. Lemuel Lucan - Wilson 2 Sep 2013, 1:49pm

        I am shocked at your shock. The advert is not necessarily to be taken literally -many adverts are not. The bullet and heart may well merely be a metaphor for the father’s shock Flora are using to plug the health benefits of their spread. All its saying is that coming out can be stressful and hard to deal with which is completely true.

      2. I dunno. I just don’t buy the line that the LGBT community needs to ape Mary Whitehouse in frothing self-righteous at every “objectionable” ad or TV show or celebrity statement.

    2. Yeah, and a lot of parents might take their son’s dating a woman of another race quite badly but you don’t see margarine adverts with a bullet inscribed with “Uh, mum, I’m dating a black girl” heading for a white china heart.

      Do you get it now?

      1. Mister Fister 3 Sep 2013, 7:09am

        An excellent and pertinent comment.Well said.

    3. it’s not exactly LGBT people’s fault that their parents build a nieve image of what their child would grow up to be instead of letting their child be who they are without making them feel guilty for not conforming to the ridiculous mould they’d prefer them to fit into and it’s not LGBT people’s faults that their parents assume their child will be 100% heterosexual and then freak out when they correct that assumption at some point

  2. does it have to be the father’s heart the bullet is flying towards? coming out is pretty stressful sometimes for the person themselves

    1. Why take a stand against homophobia when you can just pretend it doesn’t exist?

      1. if your comment means what i think it means then i was merely suggesting that the intent of this advert might not as been as vehemently homophobic as some people are perceiving it. Key word in there being suggesting.

  3. Ironically, your child coming out will do you a good deal less harm than consuming that disgusting dyed substance.

    1. Butter is better.

  4. Seeing some of the countries they market to, it’s pretty clear that appearing homophobic wasn’t a concern for them. If fact that may have been exactly the angle they were playing for.

  5. onesecond 2 Sep 2013, 2:18pm

    Okay, on a lot of occasions I was the one saying “oh calm down that isn’t homophobic” but right now I’m shocked. This is clearly über homophobic. I had hoped the times had passed were a simple ” I am gay” could cause a heart attack. At least in civilized countries!

  6. No longer buy Flora, then?

  7. Some one in the Unilever promotions department needs to go for a stiff talking to and attend some diversity & sensitivity classes and maybe mix with a wider social circle.

  8. DO YOU KNOW.. The difference between margarine and butter?
    Both have the same amount of calories. Butter is slightly higher in saturated fats at 8 grams; compared to 5 grams for margarine.

    Eating margarine can increase heart disease in women by 53% over eating the same amount of butter, according to a recent Harvard Medical Study.

    Eating butter increases the absorption of many other nutrients in other foods.

    Butter has many nutritional benefits where margarine has a few and only because they are added!

    Butter tastes much better than margarine and it can enhance the flavors of other foods.

    Butter has been around for centuries where margarine has been around for less than 100 years .

    And now, for Margarine..

    Very High in Trans fatty acids.

    Triples risk of coronary heart disease …

    Increases total cholesterol and LDL (this is the bad cholesterol) and lowers HDL cholesterol, (the good cholesterol)

    1. Increases the risk of cancers up to five times..

      Lowers quality of breast milk

      Decreases immune response.

      Decreases insulin response.

      And here’s the most disturbing fact… HERE IS THE PART THAT IS VERY INTERESTING!

      Margarine is but ONE MOLECULE away from being PLASTIC… and shares 27 ingredients with PAINT.

      1. All very interesting, but all very meaningless without all the supporting evidence to justify your claims!

      2. After reading that give me a bullet any day, I can at least try and duck.

      3. Mister Fister 3 Sep 2013, 7:19am

        You are forgetting the cruelty and suffering to cows involved in obtaining milk to make butter. Emaciated cows constantly pregnant. The distress to them having their babies taken away. The slaughter of millions of male calves which are unsuitable for meat production. I’ll take a vegetable spread any day. Ditch the dairy

    2. You’re totally right about margarine. But none of the vegetable spreads sold in the UK are margarine, and hasn’t for many years.

    3. Nice, but Flora isnt REAL margarine. What you are referring to as margarine is a product that cannot be sold in the EU for human consumption. Its an American product that never existed over here.

  9. Steve Carr 2 Sep 2013, 3:58pm

    Seems like a lot of fuss over nothing. It’s meant to represent the shock of a parent listening to their son or daughter coming out as gay. How can that be homophobic? It might be a little weird, but people need to think about the word ‘homophobic’ before applying it to something that blatantly isn’t. So don’t buy Flora then if you think otherwise!

    1. It represents a parent having his heart broken by the fact that his child is gay.
      It is HOMOPHOBIC.

      Sorry for my English.

    2. Look, a gay teen who see’s that advert who might be thinking of coming out to their family would be absolutley distraught. Additionally, it’s a slap in the face to all LGBT people and accepting parents to imply that simply correcting a parents assumption that you are 100% heterosexual is equivilent to a bullet in the heart.

      How about ya step outside your privileged world for a moment and consider what it would be like in someone else’s shoes yeah?

  10. More poor PN churnalism…

    Where’s the link to the commercial so that we can see and judge it for ourselves?

    Where’s the link to Flora customer service so that we can express our disapproval and tell them we’re not buying it?

  11. talk the kind of language that those idiots at Unilever understand – boycott their products! What a backward looking company. This is a PR and social media fail, no disaster, on an epic scale!!!

  12. I wouldn’t say it’s homophobic per say, just insensitive and in poor taste.

  13. David Thomas 2 Sep 2013, 5:29pm

    I’m aghast at this insensitivity by any ad agency anywhere in 2013. People coming out do have concerns over how their information will be received. At the very worst, this might have subtley caused someone planning upon making an important step for themselves to hold off by reinforcing this ridiculous old tale. I know of no one who dropped dead on finding out someone was Gay nor for that matter, any horse alarmed either. Ad agencies should get a grip on this century and their own professional longevity.

  14. Christopher Coleman 2 Sep 2013, 6:20pm

    Unilever should have realized that a butter dish shaped like a human heart would be enough to put people off butter. No words needed at all.

  15. We have this joke here: “How did your parents react to you being gay?” – “The usual, I guess, they kicked me out.” My point is, coming out to your parents is not a stroll in the park and the ad depicts that, even if it’s a little tasteless. Which is perfectly adequate regarding the product, btw.

    1. yeah a bullet in the heart metaphore is totally hilarious

  16. get over it people! gays cant’ exist with straights…so if ya wanna try and cure the “problem”…ALL straights off yerself period! (umm insert laugh here)

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