A coalition of LGBT rights activists have called on credit card provider Capital One to sack actor Alec Baldin as its spokesman, as he sent a string of homophobic tweets to a British journalist last week.

Baldwin last week posted an open letter to GLAAD apologising for comments he made about a Daily Mail journalist in which he called him a “toxic little queen”.

He previously launched a homophobic Twitter attack on a Daily Mail reporter, calling him a “toxic little queen” and urging his followers to “straighten out this fucking little bitch.”

Now a group of almost two dozen conservative LGBT activists have called on Capital One to drop Baldwin as its spokesman, on the back of his comments.

GOProud co-founder and contributor at RightWingNews Jimmy LaSalvia, said: “We urge all Americans to ask themselves, ‘What’s in your wallet?’ We hope they will reject Alec Baldwin’s homophobia by cutting up those Capital One cards in their wallets.”

LaSalvia’s colleague at RightWingNews John Hawkins, also joined the coalition, and signed an open letter signed by several prominent conservatives, addressed to Capital One CEO Richard Fairbank.

“It’s still a free country and Alec Baldwin can do as much gay bashing as he likes on Twitter, but it’s hard to understand why Capital One would choose to publicly condone his homophobia by keeping Baldwin on as its spokesman,” said Hawkins. “If Capital One is not going to do the right thing, then Capital One doesn’t deserve our business.”

“Liberals and conservatives may not agree on much, but we should all certainly be able to agree that Alec Baldwin’s comments were way over-the-line and completely inappropriate,” continued Hawkins.

CNN host Anderson Cooper, did not join the coalition making the calls, but did question what had happened, and why there had not been stronger repercussions.

“Why does #AlecBaldwin get a pass when he uses gay slurs?” Cooper tweeted. “If a conservative talked of beating up a ‘queen’ they would be vilified.”