The US Republican National Committee has announced a $10 million campaign to help gain the support of LGBT and Hispanic, black and Asian communities in the US.

As part of efforts to make the Republicans more “welcoming and inclusive,” the party will send hundreds of paid staff into gay and ethnic minority communities this year.

A 100-page report by the Republican National Committee’s Growth and Opportunity Project, formed last year to analyse the party’s 2012 electoral defeat, found the party must soften its stance on gay rights in order to gain support.

“Our party knows how to appeal to older voters, but we have lost our way with younger ones,” the report concluded. “We sound increasingly out of touch.”

“For the GOP to appeal to younger voters, we do not have to agree on every issue, but we do need to make sure young people do not see the party as totally intolerant of alternative points of view.” the report states.

Over the weekend, Republican Governor of Wisconsin, Scott Walker,  said there was “no doubt” young Republicans took a less conservative line on equal marriage.