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Video: Amazon releases TV advert featuring same-sex married couple

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Reader comments

  1. Very impressed Amazon, thank you!!!

  2. That’s brilliant, it really is…but once again it’s gay men! W don’t see anything like this in the UK. But when ever I do see ads in the US or otherwise, it’s gay male couples and very rarely women. It gives a very imbalanced view of the community. When I was growing up I was convinced there was only gay men and not women because you never saw them. Now we’re prominent, apparently, we’re still being ignored in this kind of thing!

    1. Chalk it up, at least in part, to the stubborn misogyny in the U.S. To the “Christian” right, women barely exists. What really gets their hackles up is the idea of two men together. I suspect there’s a little bit of “up yours” involved here, because Amazon has to know that ad is going to outrage all the anti-gay groups.

  3. as far as advertising goes its a pretty cheesy advert. Nice that the guys sexuality isn’t used as a selling point.

  4. I know it’s really only being done because it’ll make them more money (not that I’m a cynic or anything, you understand) but, all the same, well done Amazon.

    1. I can’t bring myself to look at it like that. All advertising is geared towards making more money. Companies that choose to present themselves as socially responsible no not necessarily make more money than companies that don’t. If only it were that simple. Unreserved congratulations to Amazon for this (admittedly cheesy) ad.

      1. Yes, that’s what I meant – that the principal purpose of all advertising is to make money. Amazon wouldn’t have done this ad if they thought it’d damage sales, but on the other hand they didn’t have to address issues like the use of ‘husband’ in a male-couple context, so good for them!

        1. But the point is, they didn’t make it an issue — it’s a throw-away, which I think makes it even more effective.

  5. GingerlyColors 22 Feb 2013, 8:51am

    It’s nice to see advertising becoming more inclusive. I was fortunate to be raised in the sort of family you see in holiday brochures and Christmas catalogues, you know the happy mum, dad, son and daughter type but the demographics of family life is changing thanks to improving social attitudes, IVF treatment and surrogacy and it is important that advertisers reflect that if they wish to court customers in the future.

  6. Andrew Falconer 22 Feb 2013, 9:00am

    It is a terrible advert! Really, really bad. It’s not about gays, it about taste! Lovely idea to have an inclusive TV advert but I suspect they want this to go viral rather than make an impact on TV audiences.

    1. Agree entirely, Andrew.

      It’s absolutely awful.

      Patrionising crap. Reminds me of the black and white minstrels who used to sing on the Lyons Tea ad when I grew up in Ireland.

      1. I think that’s somewhat of an overreaction, it’s nothing like the Black & White Minstrels.

  7. Jock S. Trap 22 Feb 2013, 9:57am

    Nice to see a lovely advert.

    I do love amazon but I do wish they would pay tax properly! After all they do well out of British custom it’s only fair they contribute fairly too.

    1. Yes, I was really shocked to hear only recently that they don’t pay UK tax on UK purchases. That’s absolutely terrible: they are a huge company and when you sell items in a country that country’s tax payers need to benefit from it (and not a tiny tax haven country instead). I bought so much stuff from them before I knew and I really don’t want to buy from them again.
      Nice ad but I won’t be upgrading my Kindle.

  8. This shows the chnaging views of people, Amazon wouldn’t risk damaging sales if they thought this would hurt them. Loved the Ad, great fun and I want to be on that beach. Holiday companies should follow suit.

  9. Great they’ve done this – but I’d be more impressed if they paid their taxes in the UK

  10. What a turn around..

    I remember how Amazon removed Lesbian and gay listings of their books in 2009 as they considered them to be of ‘adult material.’ So some wonderful gay novelists and writers were treated like some trashy publisher of adult material.

    There were many complaints and they re-instated the lists giving a confusing and conflicting reasons for what had happened.

    While this is a welcome move, in my view, they’re only doing this as the ground has been softened for them and they’re more likely to win favour for their forward thinkingness.

    But be under no illusions, Amazon were quick to wield a corporate morality knife over some of the most important gay and lesbian and Transgender literature.

    Here’s one link that refers to the infamous gay cull at Amazon.

  11. I love Amazon even more now. The ad may be a little ‘ cheesy but its fun and I like it. But….come on Amazon cough up with the old tax eh!

  12. Won’t be long before the Christians start organising a boycott. But, of course, anti-gay boycotts are much less effective than they used to be.

    1. Jock S. Trap 22 Feb 2013, 2:46pm

      Oh you can bet on it…. what makes me laugh though is they’ll make a fuss, boycott them and then we find out that out of about 4 in total have boycotted. They’re so lame.

  13. Amazon is just fabulous. They run a great company, the founders support marriage equality and now this really wonderful TV ad. I buy things from them all the time. They are convenient, offer very good pricing and they don’t clutter up the landscape with ugly big box stores.

  14. Why has it been removed….

  15. Robert Pavlick 23 Feb 2013, 3:00pm

    Why was this video removed? I see videos of funny beer commercials and funny Pensi commercials on YouTube all the time.

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