Online retailer Amazon, has released a new television advert for its Kindle Paperwhite, which features a gay couple and a straight couple getting along on holiday together.
The advert features a man and a woman on deck chairs, and while she uses a Kindle, the man struggles with a tablet computer.
When he exclaims that he has finished buying a Kindle online, and says “we should celebrate”, the woman replies: “my husband is bringing me a drink, right now,” to which he responds “so is mine”.
The NY Times said the Bezoses responded to an email from a gay former employee in Amazon.com’s first days asking whether they would donate $100,000 or $200,000 to the cause, similar to amounts donated by Microsoft figures. The response said: “This is right for so many reasons. We’re in for $2.5 million. Jeff & MacKenzie.”