When it comes to highlighting the lack of openly gay footballers, the Dutch FA has decided to use humour in order to get its message across.

The commercial which has been shown on Dutch television shows a man in a closet playing football and then enjoying drinks with his team mates after a match.

It then asks: “Why not step out of the closet?” before saying “Your team is on your side” and finishes with the tag line — “Gay? There is nothing queer about it.”

Last month, Anton Hysen, the world’s only openly gay professional footballer, said it might take another “five to ten years” for the sport to see a serving gay top-flight international star.

Justin Fashanu is the only player in Britain to have come out as gay during his professional career.

He played for several clubs, including Nottingham Forest and Manchester City.

Fashanu committed suicide in 1998 aged 37, after suffering from years of anti-gay abuse.